Some of you guys seem to be under the very mistaken impression that there is top-tier NIL money behind OSU basketball. In comparison to the landscape of college hoops, there is no chance OSU is spending money in the same ballpark as the blue bloods. Cooper Flagg made $28 million in NIL at Duke last season - OSU basketball is never going to compete with that. We literally have guys leaving the team and/or choosing other schools for NIL every year - and these aren't just guys who would help the team, these are players that actually started at OSU or obviously would start at OSU. That hurts your team's ceiling bigtime when NIL is keeping you from fielding an appropriate starting 5 every year. When there isn't enough money behind OSU basketball to field a top-tier starting 5, you have to start coming to grips with reality and understand there's no move you can make with the coaching staff to correct the underlying problem. The NIL money is mostly behind the football program, plain and simple.