Utah Utes (official thread)
- By Jaxbuck
- College Football
- 133 Replies
As an institution of higher learning you look at sports post NIL watershed and ask your self: Is this something only we can or should be doing?
If the answer is Yes: then you carry on as before
If the answer is No: you have 4 options
1. Stop doing it
2. Automate it
3. Insource it
4. Outsource it
#1 and #2 are non starters.
#3 is what you were doing before, an athletic department inside the University frame work. If that was working you wouldn't have answered "No"
Only #4 remains
NIL was a regulatory sea change that fundamentally disrupted the old model of college sports. It was over once that became law. Only option 4 (in whatever way you want to try and execute it) is viable for schools and conferences going forward.
Portraying the PE world as two dimensional bond villains out to fleece the schools is just noise. This is where it's headed. A separate legal entity operating a professional sports organization. Divide up the ownership and responsibilities, revenue sharing and payouts as you will. This reduces the threat of sports hurting the University (essentially eliminates it) it in no way puts the public institution in harms way.
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