He's got the same problem that Franklin had- and any coach coming here will have. Expectations don't match reality.
The great coaches of the past all won with great players by recruiting great players. The Bear, JoePa, Woody- whoever they ALL recruited the kids they needed to win. They did it on reputation and personality and impressing moms and dads (and maybe a few bucks on the side) Joe stopped winning when he stopped recruiting, not when he got old.
Now getting the kids is all about how much you can pay them, and nothing else matters. Unless and until somebody ponies up enough NIL money to match the Texasses and tOSUs of the world don't expect to run with the big dogs.
