Ross Bjork wants Ryan Day and the Buckeyes to “let loose” in 2025, and The Athletic estimates the Ohio State football program is worth $1.9 billion.
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Skull Session: Ross Bjork Wants Ryan Day and the Buckeyes to “Let Loose” in 2025, The Athletic Valuates the Ohio State Football Program at $1.9 Billion
SHOW ME THE MONEY! This week, The Athletic’s Matt Baker asked the question: How much would it take to purchase your favorite college football program? For the Eleven Warriors audience, I will tweak that question to this: How much would it take to purchase the Ohio State football team?
The answer: $1.9 billion.
Here’s how Baker calculated that number (and the number for several other top programs from across the nation):
- Texas: $2.38 billion
- Georgia: $1.92 billion
- Ohio State: $1.9 billion
- Notre Dame: $1.85 billion
- Michigan: $1.83 billion
- Alabama: $1.74 billion
- Oklahoma: $1.49 billion
- USC: $1.4 billion
- Tennessee: $1.37 billion
- LSU: $1.23 billion
You know, as much as college football has drifted toward professionalization (see: name, image, and likeness and revenue sharing), at least one key difference remains: NCAA teams are not for sale. (Well, not yet… shoutout to Boise State and Florida State exploring private equity options.) Still, it’s fascinating to see just how valuable the Ohio State brand is — through an exercise that’s part imagination, part math, and all about perspective.