I agree, but I also remember that the Big XII was constantly touted as being a great conference as well, up until it imploded. ESPN has a weird agenda against the B1G, that doesn't make a lot of sense when you consider the fact that they air so many B1G games, and those games draw viewers no matter how good/bad the teams are.
It makes sense when you see the
rights breakdowns. This is several years old, but not much has changed recently.
ESPN owns 1st tier rights to B1G and B12.
ESPN owns 1st and 2nd tier rights to ACC.
ESPN shares 1st and 2nd tier rights with Fox on the PAC
ESPN owns 2nd tier rights to the SEC (CBS has 1st tier for mid-day game and evening seems to be shared? Or ESPN buys some games off CBS?)
ESPN owns the SEC Network outright**, giving them 3rd tier rights
Now look at the dollar amounts. The key here is that while you'd think they have more investment in 1st tier rights... that doesn't hold. The B1G and B12 rights are old and came dirt cheap (compare to what B1G is making off BTN content... ). Those contracts were made in a period when profits were still escalating -- but they've since escalated way beyond that level. To be honest, these contracts were made for way too long of a time period.
Old contracts (both expire after 2015/16 season):
$100mil/yr to the B1G for 1st tier
$60mil/yr to the B12 for 1st tier
Newer contracts:
$155mil/yr for ACC 1st and 2nd tier. (exp 2022/23)
$250mil/yr for PAC 1st and 2nd tier -- This is total amount, don't know how much Fox or ESPN pay individually (exp 2023/24)
$150mil/yr for SEC
just 2nd tier (exp. 2023/24)
For comparisons:
BTN 2nd tier estimated worth in 2011 was $112mil/yr -- I'm betting this has gone up?
CBS pays $55mil/yr for SEC 1st tier -- almost 1/3rd of 2nd tier contract. (exp. 2023/24)
Fox pays $90mil/yr for B12 2nd tier (exp 2024/25)
Now this is before ownership of SECN is even considered, and you can already see that SEC is drawing huge amounts of money for just that 2nd tier contract -- far more than their 1st tier.
(As an aside, ACC is also pitifully behind)
The PAC draws the biggest overall single contract, and the most for combined 1st and 2nd tier... but the investment is split between Fox and ESPN. So there isn't as much incentive to prop up the PAC for ESPN (may be more for Fox who has smaller investment in B12 2nd tier only and non-controlling interest in BTN)
ESPN's primary investments here are everything SEC below 1st tier (lots of money), all of ACC (on the cheap), B1G & B12 1st tier (on the cheap and expiring soon).
ESPN *needs* the middle of the SEC to be highly profitable for them for that huge 2nd tier and 3rd tier (SECN) to pay off. Those B1G and B12 contracts will easily pay for themselves b/c they're old, and guaranteed there will be 2-4 top teams regardless of spin jobs, plus guaranteed ratings (at least for the B1G?). That ACC contract is also very cheap and they clearly made it knowing there'd be few good teams at any time.
But they're full-in on the SEC below the top-2 teams (CBS has first tier). This means they need those 3rd, 4th, 5th, 6th etc. teams to be ranked... and preferably ranked as high as possible.
BTW, the contract for B12's 2nd tier rights starting in 2012/13 coincides with them suddenly becoming "mediocre/bad."
Just as BTN coincides with B10 suddenly becoming "mediocre/bad".
IMO, best case scenario for B10 for coming contract is to strike a very large PAC-esque joint deal with Fox and ESPN. Give neither a reason to advocate against us.
**The various philosophies towards the 3rd tier itself is interesting.
SECN is owned by ESPN outright
B1G has a partnership with Fox (giving them CCG) - but Fox doesn't have a controlling interest in BTN
PAC owns their own Network w/o partnership (CCG included in the 1st/2nd tier joint-deal with ESPN and Fox)
ACC rights sold to a relatively small operator, Raycom
and of course the B12 is OFP (ie LHN owned by ESPN)