https://www.si.com/college/2021/12/07/texas-offensive-line-nil-deal-nonprofit
The NIL deal is between the NFP and the athletes.
I bolded the NFP part. This is how it works. Exactly as I laid it out to you lord only knows how many pages back.
- The "foundation raises money
- The foundation pays athletes for their NIL as part of their mission (better communities or what have you)
- The foundation gets it's money from people who are more interested in the spokespeople than the actual mission
This in is addition to anything a more formal UT approved NIL advisory company could work out for a kid.
Ergo extra money.
Now, let's just take a second and look at the conditions that would have to be present for your "they don't work" theory to be valid:
1) Every person involved in these type of NFPs at places like Texas, Texas A&M, OSU and a handful of SEC schools would have to be wasting time and money to set these things up. OR they are all so stupid that they are wasting all this time and money setting something up that doesn't work.
2) Athletes offered money to let "Horns with Hearts" type entities use their NIL for money would have to really only care about the foundations mission and not be motivated by the money at all.
If those two conditions are present then your theory is valid.
I think anyone beyond the age of reason knows that #2 isn't valid and I'll just leave it at that.