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Name, Image, & Likeness (NIL) at tOSU

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ScriptOhio

ScriptOhio

Everybody is somebody else's weirdo.
OPENDORSE ESTIMATES JUSTIN FIELDS COULD MAKE OVER $400,000, OTHER BUCKEYES WOULD REACH FIVE-FIGURE ANNUAL SUMS FROM SOCIAL MEDIA UNDER RECOMMENDED NCAA RULES

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College athletes, in a little over a year, should have the ability to profit in a variety of ways from their name, image and likeness.

A couple of weeks ago, the NCAA Board of Governors – which is chaired by Ohio State president Michael Drake – announced its support for recommendations allowing athletes to profit in ways that have always been barred. There’ll be some “guardrails” put in place by the NCAA to regulate certain aspects, but provided the finalized plans pass when the NCAA member institutions meet in January, the changes will go into effect by the time the 2021-22 academic year rolls around.

The opening of the floodgates won’t lead to a truly free market, but it would give Ohio State athletes the chance to profit in ways they haven’t been able to before. Profiting from a YouTube channel? Getting paid to appear on a television commercial or on a billboard? Making ad revenue from streaming themselves playing video games? Selling merchandise? All of that would be allowed, provided they aren’t advertising with the Buckeyes’ logos.

Possibly the most obvious way college athletes could profit, though, is as social media marketers, otherwise known as influencers.

“This is really our first education on what and who ultimately can be a digital entrepreneur, and we know that this is a new business, so to speak,” athletic director Gene Smith said on April 29.

Entire article: https://www.elevenwarriors.com/ohio...ve-figure-annual-sums-from-social-media-under

WOW!!!, I knew people made $$$ off social media sites; however, I'd never had guessed that a college football player could make $400K a year just from social media sites. You know if Justin Fields could make that much so could players on other teams too. It's already started to change tOSU's football recruiting strategy:



Like most powerhouse programs, Ohio State football’s recruiting team had already made its personal branding opportunities a major staple of its program and a major staple in recruiting pitches. We can expect that to pick up even further in the future, and as pointed out by Eleven Warriors’ Colin Hass-Hill last week, that has already started with Ohio State coaches on Twitter.
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Besides recruiting I wonder how it will effect:

1. Team chemistry: I can see jealousy and/or envy between the "have" and "have nots" on the football team.

2. Players objectives: Players may become more interested in boosting up their stats to hopefully increase their popularity (i.e. star status) to increase their (potential) NIL $$$ than achieving "team goals".

3. Title IX and non revenue teams: I can see some problems and/or complaints from women and other non revenue producing teams because the star players on these teams aren't getting any significant NIL money, etc.

4. Declaring for the draft: I can see some football and basketball players (that get a significant amount of NIL $$$) not declaring early for the draft (i.e. staying in school another year.).

Needles to say this will change the future of college football.
 
Danielle Wolf of OSU tennis, for example, has comparable social media numbers to Jaelen Gill from that Opendorse study, so that suggests she could reasonably pull in $10k a year. Someone like Maggie Cory comes to mind as well, as an example of the, erm, advantage female student-athetes might have over their male counterparts when it comes to racking up IG followers.
 
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Did I ever mention that The Adventures of Rocky and Bullwinkle (and Friends) was my favorite cartoon show growing up back in the early 60s?

Well, let's fire up the "Way Back Machine":

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Very interesting article on what Gene Smith said about "Pay-For-Play in College Athletics" last October:

Ohio State AD Gene Smith fears Pay-For-Play in College Athletics

You couldn't find a person more ingrained in the NCAA way of doing things than Ohio State Athletic Director Gene Smith, so it's no surprise he paints a scary picture of what's on the horizon of college athletics if federal regulations don't address a building movement toward paying players.

Smith cited legislation signed Monday by California Gov. Gavin Newsom that would allow college athletes to hire agents and to be paid for endorsements and the use of their images.

"My concern with the California bill is it's all the way wide open," Smith said. "...How do you regulate that."

Smith isn't a neutral voice in the matter, given his co-chairmanship of a committee appointed by the NCAA Board of Governors to study the name and likeness compensation issue.

He has served on virtually every NCAA Committee of consequence over his career in athletic administration, including the NCAA Tournament Selection Committee and the College Football Playoff Commitee.

So, it's no surprise he sounded a dire tone for the future of college athletics and cited allowances the NCAA has already made to move closer to compensating athletes.

"Our association has moved, albeit slowly," Smith said.

The California proposal, and others in the works in other states, would be a radical departure from things like cost of attendance, health care, post-graduate assistance and family stipends to attend post-season games that the NCAA has allowed in recent years,

"We can’t have a situation where we have schools and/or states with different rules when they’re competing against each other,” Smith said.

Smith said a school like Ohio State, in a major city like Columbus, with a mammoth alumni following, could magnify its already-existent competitive advantage if there is an open policy on paying athletes for their name and likeness.

"We don't want that," Smith said.

"Of course the players want to get paid," OSU quarterback Justin Fields said. "But our focus is really not on getting paid. Our focus is really on winning games. As long as we can play games, I think everyone will be happy around here."

Entire article (with video interviews): https://www.si.com/college/ohiostat...smith-fears-pay-for-play-in-college-athletics
Smith said a school like Ohio State, in a major city like Columbus, with a mammoth alumni following, could magnify its already-existent competitive advantage if there is an open policy on paying athletes for their name and likeness.

"We don't want that," Smith said.
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Just sayin': I think he "hit the nail on the head" back then; however, the "NCAA landscape" on the issue has evolved "somewhat" since then.
 
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Gene Smith, Ohio State’s athletic director, isn’t pleased that the NCAA has been slow to finalize NIL plans. The NCAA’s Division I Council met last week, and in that meeting he thought their legislation should have been approved. Instead, it was tabled, with the NCAA saying in a press release that the Council is now “expected to act on legislative proposals regarding name, image and likeness during its June 22-23 meeting.”

Some skepticism exists as to whether or not the NCAA will put in place NIL rules by the time July 1 arrives, especially since it’s taken so long to arrive at this point. One source Dennis Dodd of CBS Sports talked to believes the “only pathway forward” for the NCAA is to get Congress to aid it with federal legislation.

Smith, however, remains optimistic that the NCAA will put something together by the first day of July.

“I think it's going to happen,” Smith said to Eleven Warriors three days ago on the next episode of Real Pod Wednesdays. “I'm disappointed that it didn't happen in the last council meeting. I'm on the NCAA legislative solutions group. When I moved from my chair position, I moved to the legislative solutions group and we crafted the legislation that I think is good legislation that should have been passed in January. And I believe that it should have been passed this week at the council meeting. But I understand their rationale. There was concerns. I'm hopeful that it's passed in June and across the country it's opened up July 1.
 
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NOT JUST FOR FOOTBALL. Everyone's understandably antsy to see how these new name, image, and likeness rules are going to impact the local football team, but the star quarterback ain't the only one who's going to benefit.

(Sophomore lacrosse player Mitchell Pehlke) began vlogging in high school when he recorded a video of himself and a friend giving each other haircuts to the entertainment of their classmates.

“I just remember that next day going to school and seeing people’s faces, and them watching it and just being like, 'Wow, that made me laugh,' or, 'That made my day,’” Pehlke said. “That feeling is something I chase every single time I make a video.”

...

“There’s definitely different ways I can make money in that space,” he said.

...

When Ohio State athletic director Gene Smith co-chaired a working group formed by the NCAA in 2019 to study name, image and likeness, he listened to a presentation from Dylan Geick, a former wrestler at Columbia.

Geick discussed how he had built up a following on Instagram by writing poetry. It was an eye-opening moment for Smith, who realized the potential for athletes to gain influence on social media involved pursuits outside of their sport.

“I never thought about that,” Smith said. “He was a poet, and he has followers in poetry. It had nothing to do with his wrestling.”

It's great that kids like this are going to be able to benefit from the new changes, as well, but at the same time, it's absolutely INSANE that for decades, it was impermissible for an athlete to make money writing poetry on the side.

Entire article: https://www.elevenwarriors.com/skul...-for-star-players-and-buckeye-linebackers-are
 
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Could Ohio be the next state to legalize college athletes profiting from name, image and likeness?

Ohio could be the next state to allow collegiate athletes to make money off their name, image and likeness.

State Sen. Niraj Antani, R-Miamisburg, will hold a news conference Monday afternoon to announce "major legislation involving collegiate athletics" accompanied by Ohio State University Athletic Director Gene Smith.

To date, 16 states have passed legislation that allows college students to make money through advertisements, sponsorship deals and other promotions based on their sports success and popularity. Five of those laws – Alabama, Florida, Georgia, Mississippi and New Mexico – take effect July 1.

That presents a fairness problem for the NCAA, which regulates student athletics. Should Alabama's quarterback be able to sign a Nike deal when Ohio State's cannot?

Complicating matters further, each state has different rules on how students can make money from their own fame, whether universities can reject contracts and how athletes hire agents.
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Amid that backdrop, Antani is expected to propose a law to legalize ways for students to profit off their own fame in Ohio. Any changes would need approval from both chambers of the Ohio Legislature and Gov. Mike DeWine's signature. It's unlikely that all happens before other states' laws take effect in July.

Ohio is lagging behind most other states; all but 11 have proposed legislation to help students make money from name, image and likenessMichigan already passed a law on the topic. It takes effect Dec. 31, 2022.

Entire article: https://www.cincinnati.com/story/ne...fit-their-name-image-and-likeness/5239021001/

Update:





Antani says he approached Ohio State a year and a half ago with this type of bill in mind, and since then they have been "working together hand and hand in crafting this legislation." Additionally, he thanked Youngstown State president Jim Tressel and Cleveland State president Harlan Sands for their help.

This bill would be been introduced earlier, Antani said, but the pandemic "derailed my legislative agenda." When asked a hypothetical about it not getting enough support, he didn't entertain the idea, proclaiming "I'll just say this: The bill will pass."
 
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