Leveraging the OSU brand is going to be such a draw for athletes.
The Bama/OSU vs the rest of CFB gap is just going to continue to widen.
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- Thread starter ScriptOhio
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Leveraging the OSU brand is going to be such a draw for athletes.
The Bama/OSU vs the rest of CFB gap is just going to continue to widen.
And getting out ahead of it, already having a plan in place to actively help athletes through this process... so huge. It's really a huge relief more than anything; this is one of those "How could you not" moments. So glad they did not miss this.
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ScriptOhio
Everybody is somebody else's weirdo.
https://news.osu.edu/new-legislatio...nd-likeness-rights-for-ohio-student-athletes/
Just sayin': It should really help the other (i.e. non "head count") sports too. You can see how few scholarships some of those sports actually get: https://scholarshipstats.com/ncaalimits
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I already talked about it with my son the baseball prospect.
It will be huge for the non revenue sports and give big brand schools like OSU an advantage if for nothing else the reach you get from their general fanbase following.
All else equal, you want to play baseball at a school with 1MM followers or 10MM followers? Which do you think might be better to make some extra money off of via NIL branding?
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dragurd
Head Coach
Basically used to prop up some company scamming people as legitimate and then not getting paid in the end. All they have to do is offer more for the kid then the legitimate sources and eventually someone will take a chance on the unknown company. If some low level kid has a local place offering them 5k for something and they come and say we'll give you 7. Though in most cases with endorsements it's not either or it's why not both but you get the jist. Offer enough non existant money and some kid will go for it even if it seems dubious.
It'll be interesting for sure. Will traditional powerhouses become more powerful in Non revue sports cause of their brand. Baseball, Soccer, Hockey etc could all have large powershifts cause of that if the large brands make players more money then the traditional powerhouses in those sports.
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Shall we start a vBet on how long it will be before someone somewhere attributes a loss to a star player having spent too much time at an appearance or commercial shoot?
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ScriptOhio
Everybody is somebody else's weirdo.
Just sayin': Well, it didn't take long for some people to contribute some of one particular coaches' losses to his spending too much time doing Big Bear commercials:
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ScriptOhio
Everybody is somebody else's weirdo.
Just wondering: With the players being able to "cash in" on their NIL, do you think there will be more interest for the athletes to major in business, finance, and/or marketing, etc.?
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Just wondering: With the players being able to "cash in" on their NIL, do you think there will be more interest for the athletes to major in business, finance, and/or marketing, etc.?
I have to wonder how many will be majoring in things that will help them monetize their social media accounts. That will probably be a huge source of cash flow for a lot of them. Guys like Harry Miller might find that to be huge windfalls in ways that have nothing to do with football
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ScriptOhio
Everybody is somebody else's weirdo.
“Coach Day, along with Gene, have been awesome in just getting prepared,” Ohio State football’s director of player personnel Mark Pantoni said on Friday. “The next step has been educating our staff and our players. A place like Ohio State, we talked about it the other day, the brand of that Block O nationally, the brand of Ohio State football, the city of Columbus, and then our fan base, which is on another level, we feel very excited about the opportunities for our players. We’re going to definitely discuss it with all the recruits these next few weeks. We think it’s a great selling point for them. We have to embrace it. We know it’s coming down the tracks, and we’re gonna be well prepared for it.”
A lot has changed over the last 15 months, and that includes the way Ohio State will approach their recruiting pitches. So often recruits will talk about their college choice being a 40-year decision rather than a 4-year decision. That won’t change, but what may change is what those four years can do for them in the meantime.
Every school has their recruiting pitch and presentation to prospective student-athletes. In the past, those presentations would talk about academics, on-field success, the alumni network, the NFL, and more. Those topics will still be part of the conversation, but they’ll now share the stage with NIL.
In fact, at Ohio State, roughly a third of their planned presentations to recruits will involve NIL and branding.
“I would say, honestly, with NIL, if we’re going pie chart, I’m going to say the presentation’s about 30% (NIL),” said OSU director of on-campus recruiting Erin Dunston. “But the natural conversations that happen, I think it’s going to take over a lot of the chunk of what is talked about because that’s what these kids are really interested in. They’re interested in their playing time, they’re interested in building a relationship with the head coach, but there is that money aspect. And so to me, if you’re asking me personally, presentation and conversation wise, it’s going to be about 50%.”
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This now becomes another recruiting tool and a reason for prospective student-athletes to choose the Buckeyes. Ohio State believes it has more to offer than most places, and this will only expand their advantages. But how much it gets talked about following the initial pitch will be up to the individual players and families.
“I think it depends on each kid. And that’s knowing the kid and their families,” Pantoni said. “Again, I think it’s something we have to embrace. Other schools are going to be pitching it, but there’s only a handful of other schools that even have the platform to compete with us on everything, on their whole branding process. So it’s definitely something that we feel strongly about, so we might as well use it to our advantage. But for the kid and their family, we’re not going to overwhelm them with it. We’ll present information, and if they have follow-up questions and they seem like it’s really important to them, then we’ll definitely use it more.”
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ScriptOhio
Everybody is somebody else's weirdo.
Ohio State still can’t pay recruits directly or instruct anyone to pay recruits as an incentive to become Buckeyes. Those remain NCAA violations that come with consequences for any school that gets caught.
What Ohio State will be able to do once name, image and likeness legislation goes into effect, though, is provide a platform through which athletes should have the opportunity to make money through avenues like endorsement deals, event appearances and sport instruction. And Ohio State football players should be as well-positioned to take advantage of that market as anyone.
As the most popular sports team in the United State’s 14th-most populous city, Ohio State football offers its players a combination of local and national marketability that few other college sports programs can match, and Ryan Day, Mark Pantoni and the rest of Ohio State's staff will be making sure recruits know that.
“The brand of that Block O nationally, the brand of Ohio State football, the city of Columbus and then our fan base, which is another level, we feel very excited about the opportunities for our players and we’re gonna definitely discuss it with all the recruits these next few weeks,” Pantoni said. “We think it’s a great selling point for them. We have to embrace it. We know it’s coming down the tracks. And we’re going to be well-prepared for it.”
Day said he believes “the opportunity for name, image and likeness for future Buckeyes is going to be off the charts.”
Just sayin': This will just widen the talent gap between the "haves" and the "have not" schools. Now the top tier recruits want to play at a school that will compete for the National Championship. (After the NIL gets going) the top tier recruits will want to play at a school where they can "cash in" on their NIL and compete for a National Championship; which will be the same select group of schools. It will make it even harder for the lower tier schools to get a top tier recruit.
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ScriptOhio
Everybody is somebody else's weirdo.
Ryan Day testifies in favor of Ohio name, image, likeness bill
Ohio State head football coach Ryan Day was in front of the Workforce and Higher Education Committee Tuesday testifying in favor of Senate Bill 187.
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Soon after the bill was introduced, Ohio State announced it selected Opendorse to provide student-athletes with education and resource opportunities to capitalize on NIL.
The Opendorse program will be administered through the Eugene D. Smith Leadership Institute (EDSLI) and student-athletes will be able to take advantage of NIL educational programming via Opendorse Ready and Darlow Rules. The program, which has been tailored for Ohio State, is called The Program.
Entire article: https://abc6onyourside.com/news/loc...or-of-ohio-name-image-likeness-bill-6-15-2021
'Ohio student-athletes cannot be left behind.' Ohio NIL bill advances to full state Senate
Two changes were made to the original bill. A requirement that athletes give their school notification 15 days before accepting an offer was eliminated. Also, if a school's contract with a company that competes would override one that an athlete has endorsed while the athlete is actively participating. In other words, if a player signed with a company that competes against Nike, which has an Ohio State contract, the player couldn't wear non-Nike gear during an official Ohio State team activity.
Entire article: https://www.buckeyextra.com/story/f...ommittee-after-ryan-day-testifies/7707449002/
Ohio State head football coach Ryan Day was in front of the Workforce and Higher Education Committee Tuesday testifying in favor of Senate Bill 187.
.
.
.
Soon after the bill was introduced, Ohio State announced it selected Opendorse to provide student-athletes with education and resource opportunities to capitalize on NIL.
The Opendorse program will be administered through the Eugene D. Smith Leadership Institute (EDSLI) and student-athletes will be able to take advantage of NIL educational programming via Opendorse Ready and Darlow Rules. The program, which has been tailored for Ohio State, is called The Program.
Entire article: https://abc6onyourside.com/news/loc...or-of-ohio-name-image-likeness-bill-6-15-2021
'Ohio student-athletes cannot be left behind.' Ohio NIL bill advances to full state Senate
Two changes were made to the original bill. A requirement that athletes give their school notification 15 days before accepting an offer was eliminated. Also, if a school's contract with a company that competes would override one that an athlete has endorsed while the athlete is actively participating. In other words, if a player signed with a company that competes against Nike, which has an Ohio State contract, the player couldn't wear non-Nike gear during an official Ohio State team activity.
Entire article: https://www.buckeyextra.com/story/f...ommittee-after-ryan-day-testifies/7707449002/
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