Ultimately his schtick is being a bro (from the snippets I have endured via my 21 year old son's interest in this slappy), and he's about to turn 40.
He's going to lose his 20 something target audience at some point.
Then again, my ability to make any kind of sense of modern pop culture/behavior is virtually nil so don't listen to me.
I may as well just go make a tractor rap album and get followers on social media.
