like I've said many times, there's no way to pay them without ruining so many things. I'm simply discussing their market value as star athletes.
OSU would sell a bazillion other jerseys.
Not really. Sanzenbacher, Boren, Heyward, Rolle, Posey don't hold a candle to Pryor's popularity, even though many are as good or better of players and role models.
OSU will always sell jerseys. That doesn't mean Brian Robiskie is anywhere near as valuable a commodity as Terrelle Pryor, Troy Smith or Eddie George.
Don't act as if TP is why Ohio State is on national TV and why memorabilia sales are so high.
He's not the reason, he's a major part of the reason the ratings are that high this year. Without him OSU wins 7-8 games with Tajh Boyd and/or Joe Bauesrman at the helm, leading OSU to a nationally forgettable bowl game.
Does he have a part in it, sure. But a small part.
I'd argue he's the most marketable buckeye player in a decade, even over Troy Smith (despite the difference in their legacies). There have been so many legendary players, and without Pryor, they would have eventually had more, but he was the face and marketability for OSU to ESPN & sponsors.
As to ratings, people tune in to watch tOSU because it's tOSU.
OSU fans watch them because it is OSU. General ratings have always been about star power. Even for the small subset of rabid CFB fans like us who just want to watch great football, Pryor's alternatives at QB are not going to provide that.
Do we get a ratings bump for having TP, probably.
Absolutely.
I doubt it's anywhere near what you seem to think it is, though. The 2011 Sugar Bowl was tOSU's lowest rated BCS game ever.
It was the 2nd highest night CFB game on cable ever, 3% behind UF-Cinci, which was on new years night.
OSU was stuck on a terrible tuesday time slot. They blew away the ratings of the previous year's Tuesday BCS game (Orange Bowl).
Arkansas also has a pretty mild following compared to some of the recent bowl matchups like Texas, ND, LSU, UF... and Oregon naturally draws viewers for the bowl itself.