Name, Image, & Likeness (NIL) at tOSU

[Onebuckfan]

Nil is more than just the football factories tossing around millions. The problem is not the people getting paid, it’s the payers. Only 20 programs in Football fall into the millions spent. Seperate them from the rest of college football where kids are getting a little money to make life easier. A QBs at Western Illinois or punter at Northern Iowa. There needs to be a Super Conference so schools like tOSU can still fund fencing and swimming and diving. Then they can agree to guardrails around boosters and their millions.

 

[ScriptOhio]

 

[kujirakira]

The scenario you described seems unfair because it's new to college football. But in any other industry it's not unusual at all. Stars get paid. They can make demands. The loyal plugger is appreciated, but linemen don't sell tickets. Stars sell tickets, be it in Hollywood or college football.

A lot of those linemen have a body type that could transition to basketball and be more of a "star" where they could get the car dealership treatment.
All in all, this is the kind of stuff I would expect a Players Union to hash out. Probably setting a cap for freshmen, maybe 2nd yr players.

you're on to some good stuff

The BigTen dominates in sheer size and scale of connections. Most are, however, in the northern half of the country where a lot of southern folks don't plan to ever live or work if their choice. In other words, our "Midwestern Values" influence will drop quickly once we get south. If we are to capture the imagination and devotion of the coveted southern recruits, it will probably be pure up front or guaranteed $.

For this reason I feel the BigTen needs to expand its footprint into Georgia, Carolinas, and Florida. Texas is even a possibility. That way, those southern states suddenly in the B1G footprint can hopefully strengthen the existing but outpost B1G alumni bases.

For example, if the B1G admitted GaTech, I feel that the OSU Alumni influence in Atlanta area would grow through natural conference rivalry and affiliation of a local school. This would strengthen OSU's recruiting reach there by elevating the status of the OSU alumni and their businesses as more "local" than currently

We have good inroads to E Coast already, and about to lock up SoCal.
The B1G connections reach far and wide -- not just in the MidWest. People on the coasts love hiring Wisconsin, Illinois, Purdue, Northwestern grads.
Sure if they want to stay in Alabama or Louisiana, we may be at a loss. But even a place like Atlanta has quite a few B1G connections.
It wouldn't be a bad time to add GTech... another Rutgers / Maryland in the sense they don't add a lot in athletic results but expand turf in the right area.
The only large economy market we're missing is Texas... can't win 'em all.

I equate NIL to the crypto market two years ago and the Crypto market now is what NIL will look like in 2 years or less.

The crypto market was the way it was for a lot longer than 2 years. It's taken closer to 10 to get to this point.
Jax is right when he says the irrational market can outlast solvency or good judgment.

When we celebrate our schools, it's for sports, not academics, for football, not music, for basketball not art, for scholarships not scholarship. We are ignoring the development of teachers, engineers, medical personnel, writers and artists. We are giving money in the form of entrance to schools and scholarships based on physical skills and ignoring those with academic potential.

I mean... my degree is from Indiana (don't stone me! OSU didn't offer jack shit for online adult students)

The kids get screwed. Kids that should be learning a lifelong profession are getting paid far too much to do far too little. They leave typically without a useful degree.

To be fair, this is also the overwhelming majority of GenPop students.
Few students earn a degree that leads to a job, and even among those... many decide that profession isn't for them after all.

The entire model of Universities monopolizing postsecondary education, and employers setting an unnecessary floor to enter the job market... is a paradigm that's 10-20 years past its expiration date.
There is so much that is broke in this society as one demographic has dominated and stagnated politics since Reagan, but that's a discussion for the poli forums.

I'm not getting the 'make us millions" for the universities...
not like they have a P&L and distribute profit as bonuses to administrators and coaches...

If the schools don't make money from football... the only sports that remain as university teams are football and basketball
everything else becomes club teams... and travel is done...

I'm on the fence about this. Is that all bad though?
Should it really fall on the B1G to fund all the development for the Olympics? Should bankrolling Team USA fall on B1G student body fees and football?
I have a feeling some of these sports would find money and stay afloat through other means. And so what if the travel is regionally limited? ie Midwest / East corridor (sorry USC/UCLA).

 

[NastyNatiBuck]

When are we gonna get LeBron's machine behind this?!?! The man knows how to leverage a brand to make money, and he's a known Buckeye fan. He could be making it happen for us.

 

[pnuts34]

When are we gonna get LeBron's machine behind this?!?! The man knows how to leverage a brand to make money, and he's a known Buckeye fan. He could be making it happen for us.

I wouldn’t hold my breath on a player affecting NIL. If that we’re the case Michael Jordan would be aiding UNC, and the countless Miami alum would help their program, same with Tom Brady at scUM

 

[Onebuckfan]

I wouldn’t hold my breath on a player affecting NIL. If that we’re the case Michael Jordan would be aiding UNC, and the countless Miami alum would help their program, same with Tom Brady at scUM

Not LeBron alone but Clutch Sports could do it ..but it’s probably not something they would do.

 

[pnuts34]

https://247sports.com/Article/Colle...n-Proctor-Alabama-Dante-Moore-UCLA-201972245/

Interesting article and interviews from the signees about NIL.

One person on Twitter speculated it was money. Two million, to be exact.

“I was like, ‘What!?' I wish they gave me $2 million,” Owens told 247Sports. “There’s just some crazy stuff what people be saying.”

This leaves an obvious question: If not $2 million in NIL, what was it for him to sign with the Aggies?

“At A&M I’ll probably make six figures,” Owens said.

Rather than an upfront NIL payment, that six-figure sum would be spread over the three to four years of Owens' Texas A&M career.

Kadyn Proctor is an Iowa native and committed to the Hawkeyes back in June. But the day before the Early Signing Period opened, he opted to flip to Alabama. Proctor said he had “thousands” of people coming at him about the decision saying it came down to Alabama offering more money.

He finds that a little ironic given the Hawkeyes had a better NIL package.

“When these stories come out, I hope they understand that,” Proctor said. It wasn’t about the NIL money, because I’m not getting as much money as Iowa would’ve paid me.”

 

[Dryden]

https://theathletic.com/4044579/2023/01/03/college-football-recruiting-nil-2/

All-America recruiting confidential: Elite ’23 prospects discuss NIL deals, photo shoots, best visits

By Manny Navarro
Jan 3, 2023

ORLANDO, Fla. — We caught up with more than a dozen of the best high school football players in the country last week at the Under Armour All-America Game’s media day event to tackle a variety of recruiting topics.

We granted them anonymity to gather their insights on NIL deals that were floated their way, the coaches who recruited them the hardest but didn’t sign them, and what advice they’d give the Class of 2024 as the next crop of top prospects sets out on their own journeys in the months ahead.

Some elite high school seniors said they passed on big paydays to sign with the program that could develop them the best.

A few already have transfer schools picked out.

What was the largest amount of NIL money discussed with you by a coach or NIL representative?

Player 1: $400K a year. It was surprising, for sure, playing defensive back.

Player 2: I never had money tossed my way in any conversations.

Player 3: Somebody tried to throw $1 million at me on signing day. Somebody called my parents and coaches. My loyalty to the program I signed with isn’t worth a million dollars. I’ll make that in no time.

Player 4: I don’t want to answer that one. It was more than $1 million.

Player 5: (One) school mentioned $3.2 million over four years.

Player 8: Nobody talked NIL with me or threw money at me.

Player 10: Over seven figures. It wasn’t the coaches. It was a guy who did NIL stuff. The closer I got to the commitment, the more and more things went up.

Player 11: You’re going to look at me like I’m dumb. It was $75,000, a car and my own apartment. But I know you are not getting money if you’re bad. The school introduces you to the people who are going to pay you.

Player 12: Numbers didn’t come up, but (a few schools) talked about what I could get. Schools knew that wasn’t going to attract me, though, so they didn’t talk about it much.

Player 13: The biggest amount of money was $3 million over four years. You want to get paid for your results. It played a factor, but not as big as some people think.

Player 14: There were some big numbers, but nothing specific. It was like between $50K and $75K. With the game nowadays, it’s normal. Those prices can range depending on how much of an impact you make with the program.

Player 15: I didn’t have any numbers float my way. I had a bond with the coach and made my decision based off that.

Where did NIL rank in your decision-making process: first, second or third? And if it didn’t finish first, what other factors were more important?

Player 1: It finished third. No. 1 was player development.

Player 2: It was second or third. I didn’t really know much about NIL, but it played a role. The only thing more important for me was the relationships with the coaches. You have to bond with them.

Player 3: Last. Relationships, player development were No. 1 and No. 2.

Player 4: It was third. To me, relationships and a school that was going to develop me were the first two. Then a scheme that fits me best.

Player 5: Third. NIL will help me feed my family and keep money in my pocket. Education and football, though, were No. 1 and No. 2.

Player 6: Third. Academics first, the coaching staff and the system I was going to play in were next.

Player 7: Third, really. I just want to play football. I know NIL is a big part of the world now. But I was thinking long-term.

Player 8: Third for me. Academics were No. 1 and then stuff on the field.

Player 9: It was second for me. I want to make money in college, but I know making the NFL is the best way to get paid.

Player 10: Third. Relationships and player development were first and second.

Player 11: Third. If you’re not playing well, you don’t make any money. Everybody knows that. It’s the system that fits me and my playing style, where I’m comfortable, can grow as a player and make the NFL. I need a coach that’s going to keep it a buck with me all the time.

Player 12: Definitely last. I just wanted to go somewhere I could get properly developed.

Player 13: Third. Development, the environment and the people I’ll be around are more important.

Player 14: It wasn’t first, second or third. It played no role for me. It was all about culture, the championship tradition. We all know the money is going to come.

Player 15: Probably third. Playing time was No. 1 for me as a freshman.

Cont'd ...

 

[Jaxbuck]

A lot of conflicting dynamics in NIL and from some of these interviews.

1. Kids don't understand money (parents and handlers do, kids don't)
2. The worst way to get actionable intel is to ask people directly.
3. re #2, find a way to observe what they do, not what they say

All in all, from whet we know right now it seems like you have to have some NIL game but it can still be mitigated, to a degree, by good culture and good development. (let's freaking hope)

 

[RuGettinIt]

A lot of conflicting dynamics in NIL and from some of these interviews.

1. Kids don't understand money (parents and handlers do, kids don't)
2. The worst way to get actionable intel is to ask people directly.
3. re #2, find a way to observe what they do, not what they say

All in all, from whet we know right now it seems like you have to have some NIL game but it can still be mitigated, to a degree, by good culture and good development. (let's freaking hope)

So the defensive guys we lost at the end everyone attributed to NIL. Are we now learning/saying that might not be true?

 

[Captain Buckeye]

So the defensive guys we lost at the end everyone attributed to NIL. Are we now learning/saying that might not be true?

Considering that all of them didn't list NIL #1?

Something tells me they aren't being honest.

NIL is probably one of the top reasons a kid decides. I think people are forgetting that it you're good here players will get their 6-7 figure paydays. It's not like we don't have NIL. We just don't have the up front stuff.

 

[Thump]

Considering that all of them didn't list NIL #1?

Something tells me they aren't being honest.

NIL is probably one of the top reasons a kid decides. I think people are forgetting that it you're good here players will get their 6-7 figure paydays. It's not like we don't have NIL. We just don't have the up front stuff.

Maybe not #1 for the player but DEFINITELY #1 for the families and handlers!

 

[Jaxbuck]

So the defensive guys we lost at the end everyone attributed to NIL. Are we now learning/saying that might not be true?

No inside knowledge but my guess is weak NIL game and the perception, that they will receive nothing even resembling the development the WR's and QB's stand to get.

I mean, if you were a supers stud defensive recruit right now, what have you seen from OSU on defense that makes you say "yeah man, sign me up for some of that action!" remembering these '24 and '25 kids were in middle school when Chase Young was playing his last year at OSU? They might not even remember the Bosa's or any of the '16 teams secondary. I think there needs to be some staff overhaul and they are going to have to go really prove it/sell it to recruits. Job gets much harder if NIL is weak.

Just my, imo.

 

[pnuts34]

Just reporting a little info from Austin Ward:

the package for current players across the entire roster just in terms of baseline money is better than pretty much any program in the country.

I hope this calms some people's nerves. No, OSU won't go offer up front money, but if you get in the program and even prove yourself in practice, deals can be had.

 

[RuGettinIt]

Just reporting a little info from Austin Ward:



I hope this calms some people's nerves. No, OSU CAN’T go offer up front money, but if you get in the program and even prove yourself in practice, deals can be had.

FIFY