15.7 net on 336 in revenue is a sub 5% net profit business.
I don't believe that for one second.
Is that with football still paying the entire sports budget at OSU?
Yes.
Donors were $68M. So the AD made a total of $268M.
Another article said the football team brought in $160M in revenue, but I don’t think that includes media rights, which was another $65M and that’s 95% football generated. So there’s $220/$268M is from football. I’m not sure what’s in the $160 number and if it includes concessions from the games.
Non-football ticket sales were $14M.
I imagine most of the rest of the money likely comes from licensing deals, concessions, and merch, etc. which is heavily driven by football.
I’d love to see the entire balance sheet if anyone knows where to get it.