Why does anyone get pedantic about this? Do you really believe that the only people entitled to say "we" when referring to the football team are the 82 players on scholarship? As soon as a fan becomes part of the 100k+ in Ohio Stadium on a given Saturday, he or she helps create an atmosphere that can and does alter the outcome of the game.
If WE sleep on a team and fail to produce an electric atmosphere or fail to travel to Evanston in significant numbers (or vice versa, see the Cal game) It matters.
Banish the first person and you relegate the fan from active participant to passive observer. You sanction the passionless arm chair quarterback and empower the golf clapping alum who sits all game.
Sir, you may refer to the Buckeyes as "they", that is your right. I'll be civil and not call such detachment an affectation more befitting of a graduate of the school up north.