How Sam “Bam” Cunningham Changed Football Forever
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On Sept. 12, 1970 the USC football team made history by becoming the first integrated program to play and defeat the segregated Alabama team on a warm night at Denny Stadium. The Trojans emerged victorious from the two powerhouses in a 43–21 rout in Tuscaloosa, triggering the movement to incorporate African Americans into football programs across the South.
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Cunningham, a sophomore fullback in a crowded backfield, was not starting in the game over senior Charlie Evans. After a couple of plays, however, McKay rolled the dice by putting Cunningham in the game to test his skills against a high-caliber defense. When asked about his first run, Cunningham laughed and stretched his eight-foot wingspan to indicate the size of the holes he had to run through. He finished the game with 135 yards and two touchdowns on only 12 carries, exhausting the Tide’s defense both physically and mentally.