You're wrong. Lifting his head would have resulted in his facemask hitting the helmet....which shouldn't be called.
Possibly, because these refs sucked. If it had been called, then all this complaining would be justified. But if you hit somebody with your head up, and your facemask makes contact with a helmet the way Wade's would have, that should not be called.
This is what I've been arguing with since the start. These simply aren't true statements. I think the rule needs to be modified so your scenario is not a disqualifying hit, but it often is.
Are you more likely to get tossed if you hit with the crown of your helmet? Yes.
Are you still very likely to get tossed if you hit a defenseless player with the helmet? Yes.
He was hit in the head/neck area. That outranks what did the hitting. That's why the Illini defender got tossed.
Trevor was also hit in the head with a helmet. Which part of the helmet is a factor but the facemask is still helmet to helmet.
He is a QB and was semi-blindsided, then proceeded to roll around on the ground with a severe injury. That makes the hit look malicious and gives replay too much time to overthink what went uncalled.
As it stands now, it is often called targeting because:
1) He's hitting him in the head/neck area
2) He's still leading with the helmet
3) He caught him by surprise with the wicked hit
4) He's hitting him higher than if he ducks his head.
Fun alternate option with #4, Trevor ducks so low that Wade's helmet goes over Trevor's and he now smashes Trevor's head with his shoulder/forearm, and still he gets tossed because of #1.