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Name, Image, & Likeness (NIL) at tOSU



The Dispatch is a "pay site"; so here's 11W's article with the whole photo.



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Finally, Ohio has an answer.

Governor Mike DeWine signed an executive order on Monday afternoon to allow Ohio's college athletes to make money from their name, image and likeness, his office said in the morning.

The order will go into effect on Thursday – July 1 – which is the date originally targeted when an NIL bill was introduced last month.

DeWine was joined by lieutenant governor Jon Husted, Ohio Department of Higher Education chancellor Randy Gardner, state senator Niraj Antani and former Buckeye quarterback Cardale Jones to make the announcement at the Ohio Statehouse. Ohio State athletic director Gene Smith and president Kristina Johnson were also both in attendance.

"I think it has support in the legislature," DeWine said. "Second, it's a matter of timing. Even if legislation is passed, it's not going to take effect for 90 days, so it's important to do this now. I thank Gene Smith. Everyone has really made a point that for Ohio to be competitive – coach (Ryan) Day did – we need to get this now. We need to let everybody know that Ohio's in the game, Ohio's going to stay in the game and we're moving forward and we want the best athletes to come here and play for Ohio teams."
 
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This elected person is 27 years old with a degree from Liberty University. Buckeyes or not, her voters are already beyond the pale

Not to mention that I have no doubt that an "elitist" flagship university--football or not--is an easy target among much of that base. Hard to talk about the shenanigans that went on with this bill without going political, so mods please move this to the poli forum if you feel it's necessary.
 
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I have to wonder how many will be majoring in things that will help them monetize their social media accounts. That will probably be a huge source of cash flow for a lot of them. Guys like Harry Miller might find that to be huge windfalls in ways that have nothing to do with football



This is what I like to see. The University doesn’t just recognize that social media will be a big part of this, they’ve put thought into how it will work, and they’ve put together a plan to help athletes navigate it.

A lot of schools are going to have fans saying, “How could they be unprepared for this? Even I saw this coming!” Ohio State isn’t one of them. They’ve embraced the change and they’re leading it.

There will still be unintended consequences that proceed from this change to the rules. There will still be things that make us shake our heads. But Ohio State won’t be caught flat footed by any of it.
 
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The endorsement deals have begun.

Beginning on Thursday, college athletes are free to profit from their name, image and likeness for the first time in modern history, and the Buckeyes are already making the most of it.

Ohio State players began announcing their new endorsement deals as early as Thursday morning with cornerback Ryan Watts appearing to be the first Buckeye football player to make an endorsement announcement, signing with Yoke Gaming.

Here's a roundup of some of the various endorsement deals and partnerships Ohio State players have signed since the NIL changes.

https://www.elevenwarriors.com/ohio...ollowing-ncaa-name-image-and-likeness-changes
 
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Some things I'm wondering about...

From the advertisers point of view: Are they concerned that people will unfollow athletes whose social media becomes all-commercial, all-the-time? Will they put stipulations in the contracts that the player has to post non-commercial content at a certain rate or at a certain percentage of posts so as to keep/build their following?

Are some of these tweets that contain links going to pay the athletes a certain percentage per click through? If so, might it not benefit Ohio State if each of us were to purchase things via links from Ohio State player tweets? If someone publishes click-thru revenue for various athletes, and Ohio State players are near the top of the list, might that not become a legal-ncaa-can't-do-anything-about-it inducement?
 
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