As I prepared myself for the inevitable disappointment of last night, I was ready to write off the NBA entirely. The league has a big problem - from a collective bargaining standpoint and a cultural standpoint.
Coming into this offseason, everybody knew Chris Bosh would not return to Toronto. From a geographical and cultural standpoint, Toronto isn't an attractive place to play for a young, American-born basketball player. What David Stern has hopefully found out is that his league is full of Torontos. Think of it this way: Pick an NBA city. If that city is more likely to be shouted out in a '70s rock song than in a 2000s rap song, that city is not going to be able to sign free agents or pull off sign-and-trades. Toronto, Cleveland, Detroit, Milwaukee, Minneapolis, Salt Lake City, Portland, Memphis, Oklahoma City, Indianapolis, etc. There's no room for them in the NBA.
The new reality of the NBA is that players are making lifestyle choices, and the power centers in the NBA are structured around nightlife and celebrity culture. In this version of the NBA, the only cities that can host viable teams are going to be Boston, New York/New Jersey, Philadelphia, Washington, Atlanta, Orlando, Miami, New Orleans, Houston, Dallas, Phoenix, Las Vegas and Los Angeles.