great quotes from Rosenberg of SI
"But James does not have the heart of a champion. He does not have the competitive fire of Jordan, the bull-headed determination of Kobe Bryant, the quiet self-confidence of Tim Duncan, the willful defiance of Isiah Thomas or the winning-is-everything hunger of Magic Johnson. He is an extremely gifted player who wants the easy way out."
"I thought he would stay in Cleveland, because I thought all he cared about was adoration. I was wrong about Cleveland, but he is wrong about adoration. He thinks he'll get it by winning a title. He has insulated himself from the world, surrounded himself with yes men. He has no idea how much backlash he is about to get. That's one of the great ironies of this -- James is trying to flee pressure, but he will just face more of it. He is trying to maximize his 'brand,' but he just damaged it."
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