Dispatch
4/12
OSU FOOTBALL
NO GRAY AREA
Buckeyes’ uniform change brings wave of angry responses
Wednesday, April 12, 2006
Ken Gordon
THE COLUMBUS DISPATCH
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The Sports Hot Issue
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</td></tr> <tr><td class="credit" width="200"> KARL KUNTZ | DISPATCH </td></tr> <tr><td class="cutline" width="200">Fans seem attached to the previous incarnation of the OSU uniform, like those worn by Nick Mangold, left, and Bobby Carpenter last season. </td></tr> <tr><td align="center">
</td></tr> <tr><td class="credit" width="200"> SHARI LEWIS | DISPATCH </td></tr> <tr><td class="cutline" width="200">Coach Jim Tressel holds up the new Ohio State home jersey; the redesigned stripes on the sleeves have angered many Buckeyes fans. </td></tr> </tbody></table> </td></tr> </tbody> </table>
Among the hundreds of white-hot angry responses to a question about the new Ohio State football jerseys came this simple one:
"Woody is turning over."
Really? If legendary former coach Woody Hayes were alive today, he might put a quick end to the flood of complaints.
When OSU announced last week that it was changing its jerseys, the news didn’t just touch a nerve among the Buckeye faithful. It’s more like it nicked an artery, judging by how fans’ scarlet blood began boiling.
The jersey features thinner stripes on the sleeves — scarlet, white and black instead of the old pattern of scarlet, white, black and gray.
The Buckeyes’ helmets and pants are still gray, and gray remains in the road jerseys, as well.
But phone lines to radio talk shows lit up, and when The Dispatch asked for reader comment online, the Internet practically melted from the heat.
Most dispatch.com poll questions draw between 100 and 200 responses. The record was 433, for a question on same-sex marriage. As of yesterday afternoon, however, the jersey change had prompted 734 responses, with 79 percent opposing the switch.
Some sample responses:
"Scarlet and Gray! There is a serious lack of GRAY MATTER in those responsible for this decision."
"I can’t believe this is happening. I can’t even concentrate on typing this message because I’m so angry."
"This is classic ‘progress’ in the spirit of ‘New Coke.’ "
In defense of the change, Hayes himself might have pointed out that his teams wore home jerseys without gray for 10 seasons, from 1957 to 1966.
Many angry fans compared the new style with those of reddominant uniforms of Nebraska, Wisconsin and Indiana. But old OSU jerseys were all scarlet with one white stripe at the end of the sleeves.
In fact, Hayes won three national titles — in 1954, ’57 and ’68 — with teams wearing three different-style uniforms.
So what is this tradition everyone speaks of, anyway?
"If you put three jerseys up over the last 10 years, I’m not sure which one we’re going out there in," said Tressel, perplexed over the outcry. "Probably in the last 20 years, we’ve had four or five different stripings and pipings and all that kind of thing."
Former Ohio State linebacker Chris Spielman was skeptical of the change on his WBNS-AM radio talk show last week, even though the new jerseys look a lot like the one he wore from 1984 to ’87.
Spielman added that his problem was more with the commercial ramifications than the design.
"A little bit of it is the notion of getting exploited," he said. "Teams change jerseys, trying to get people to buy new jerseys at bookstores. I’m wary about that. Someone might have just spent 100 bucks for a new Ted Ginn jersey last year and now it’s outdated.
"Was I critical? Yeah, but I also was a little sarcastic, having fun with it."
OSU officials say money was not a factor.
"In our case, we’re going to sell jerseys regardless," athletics department spokesman Steve Snapp said. "We don’t have to change our jersey to increase sales."
Many fans have accused Nike of engineering the change. They are right, to a point. The university has a six-year, $11.4 million contract with the company, which provides uniforms and equipment for all 36 varsity sports.
Snapp said Nike approached OSU early in 2005 with a new fabric, one that wicks away moisture and also is more formfitting. The Buckeyes football team tried the fabric and liked it.
Ohio State switched to gray pants that incorporated the fabric for the 2005 season — they were the same color, only shinier. But Nike couldn’t guarantee that newly cut jerseys could be ready for the 2005 season, so OSU waited until this year to make the change. Because the sleeves are tighter and shorter, there was not as much room for stripes.
Snapp said Nike did not mandate a new design. The company provided several options, and OSU’s equipment personnel and coaching staff all were involved in picking the current design, Snapp added.
Hayes changed uniforms before the 1957 season and won a national title that year. He changed again in 1967.
Earle Bruce changed uniforms at least once in his nine-year tenure (1979-87), as did John Cooper in his 13 seasons (1988-2000). But neither coach could remember much about the process or any public outcry like this one.
"We might have changed a stripe here or there. I wasn’t all that involved, to be honest with you," Cooper said. "I thought (the new) jersey looked nice."
Reached at his Florida home and told that the new jerseys had caused a stir, Bruce chuckled.
"We changed jerseys and we just did it; it wasn’t much talked about," he said. "What is more stimulating than something little to talk about? Did they change the socks, too?
"I don’t know that jerseys ever lost a football game."
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