Nike Grind
Nike has teamed up with FieldTurf to make the best athletic surfaces in the world. FieldTurf's high-performance synthetic turf incorporates Nike Grind to help elite athletes and active kids to play their best game.
Nike is dedicated to enhancing the sports experience through performance and participation. A performance-oriented product allows the athlete to reach his or her potential. Participation opens the door to opportunity.
Nike is adding another component to our definition of performance: environmental impact. Nike works hard to minimize the environmental impact of our shoes, by working with a variety of sports surface companies who incorporate Nike Grind into their products.
It's not only undignified, it doesn't help the ecosystem one bit. What you may not know is how much life your shoes actually have left in them after you think they're all tired out.
The Solution?
Turn 'em into something else.
We take used athletic shoes of any brand - not just Nike shoes - and grind them up and give them new life as athletic surfaces and Nike products. By working with our retailers and consumers, Nike's Reuse-A-Shoe program establishes shoe collection programs across the nation. Find the closest participating retailer to you. With your help, we hope to be recharging the lives of approximately 2 million pairs of post-consumer and defective shoes each year.
Fancy Footwork
So what do we do with all those old shoes? After grinding them up, we have three distinct types of Nike Grind material: rubber from the outsole, foam from the midsole and fabric from the shoe's upper. With the help of our licensee partners, we take the granulated rubber that comes from the shoe outsole and factory scrap and make soccer, football and baseball fields and weight room flooring. We use the granulated foam from the shoe midsoles for synthetic basketball courts, tennis courts and playground surfacing tiles. The granulated fabric from the shoe uppers becomes the padding under hardwood basketball floors. Not bad for a pair of old, worn out shoes.
Closing the Loop
The ultimate goal of our Reuse-A-Shoe program is to close the loop on our product lifecycle. In other words, to make new Nike products out of these worn out old ones. We're working on designing athletic footwear to be disassembled and reused. It's one more way we are trying to even the score between business and the environment.
Places to Play
Through the Reuse-A-Shoe program, Nike donates football/soccer fields, playgrounds, running tracks and basketball and tennis courts in communities around the world. These resilient sports surfaces are constructed in part with granulated Nike Grind particles from shoes collected within the community. It means you have a choice: you can either support the environment or support your local landfill. That's not such a tough decision.
Proof Positive
How many athletic shoes does it take to make a basketball court?
Approximately 3,000. (That's more than a half mile's worth.)
How many shoes go into the surface of a Reuse-A-Shoe track?
100,000, more than twice the number of shoes running in the New York City Marathon.
Nike always tries to conserve resources, cut waste, and reduce our impact on the environment. Reuse-A-Shoe is just one part of that total effort, but we can't do it without your help. Bring your old athletic shoes, Nikes and any others, back to us so we can use them again.
http://www.fieldturf.com/product/nikeGrind.cfm