Did you see the "crowd" at the Northwestern - Nebraska game? The cameramen were definitely told to keep a tight focus on the field. Did you see a packed Camp Randall to watch the Badgers and Cadets slug it out? How about this week in Bloomington? An extra home game for the Buckeyes? I wouldn't be surprised if a significant portion of the alumni band makes the trip just to increase the Buckeye atmosphere.
My point? 1. Winning always has an impact on attendance. 2. Television is constantly offering up better matchups, better games. 3. The OOC scrimmages that Ohio State schedules are beginning to see the impact of fans not willing to go. 4. Like it or not, Nippert Stadium is a cool place to watch a game. Not a single seat has a blocked or obscured view. Beer has been sold in UC facilities long before Ohio State. 5. But yeah, UC fans, like the fans at Northwestern, Wisconsin, Indiana, Michigan State, Purdue, all of the ACC except Clemson, Vanderbilt, Kentucky, Iowa State, and all but Oregon in the PA12, turn out when they have something to cheer about. When they don't, they turn to TV.
At the same time, a trend is beginning to show up at the 'shoe. Fewer fans are willing to pay $90 to watch a regular-season scrimmage. Gene Smith has tried the sliding scale, using ticket master to cut down on scalping, and there are new ticket schemes coming up as I write this. But in today's market winning may not be enough to fill the stadium for every game.