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LGHL Unpopular Opinion: Fun factor of conference expansion wears off quickly

Unpopular Opinion: Fun factor of conference expansion wears off quickly
Michael Citro
via our friends at Land-Grant Holy Land
Visit their fantastic blog and read the full article (and so much more) here


UCLA v Rutgers

UCLA vs. Rutgers was an actual Big Ten football game in 2024. Did any fan want or need this? | Photo by Ed Mulholland/Getty Images

Super conferences are actually bad for college football.

From now until preseason camp starts in August, Land-Grant Holy Land will be writing articles around a different theme every week. This week is all about unpopular opinions.

You can catch up on all of the
Theme Week content here and all our “Unpopular Opinion” articles here.



As a fan and alum of a blueblood college football program that is part of one of the so-called “super conferences” (and I think we can safely stop framing what’s been happening as “realignment” now), it pains me a bit to say it, but super conferences are a bad idea and they’re bad for college football.

(Note: For the purposes of this column, I’m writing about college football and am not delving into what conference expansion means for other sports.)

On the one hand, I like fun​


New additions to the conference are fun for a while. I’m old enough to remember how novel it was when Penn State joined the Big Ten. Those first couple of meetings (home and away) with the Nittany Lions were interesting. Adding the Penn State traditions and history to the B1G was strange, but cool.

After the initial newness wore off of the Nitts becoming a Big Ten program, Penn State vs. Ohio State (and PSU vs. Michigan) has been a lot of fun over the years and has provided a lot of incredible football moments (and yes, I fought it for a while, but I am one of those weirdos who believes that they are an Ohio State rival).

Ohio State v Penn State
Photo by Scott Taetsch/Getty Images
Ohio State vs. Penn State is an argument for conference expansion, but it is an exception.

Nebraska joining the league was interesting but seemed less dramatic by comparison. I thought perhaps the inclusion of the Huskers in the B1G would revitalize that program. That didn’t happen, but it might be in the early stages of happening now.

Again, the Buckeyes’ first few visits to Lincoln and the Cornhuskers’ first couple of trips to Columbus were interesting. But now that series is largely the same as playing Iowa, which isn’t to say that it is an unattractive matchup, but it doesn’t spark any additional interest the way Penn State does, and that could change if Nebraska’s program can get back to the national significance it once had.

The double addition of Rutgers and Maryland still seems like a drug-induced fever dream. It was the college football equivalent to adding a new kid with a recurring catch phrase to a stagnating sitcom. It improved nothing, may have degraded the product somewhat, and just seems to annoy everyone.

The quadruple addition to the Big Ten of former Pac-12 giants USC, UCLA, Oregon, and Washington was an attention grabber. Oregon (in quality) and USC (in historical terms) were eye-opening, headline-generating bombshells. UCLA and Washington feel like they came along for the ride, although both football programs have rich histories and successful pasts.

It’s early, but the arrival of these four new members in the Big Ten feels weird. The conference has grown so large, that it’s tough to imagine they can develop meaningful rivalries with the teams that were already in the conference, with the possible exception of Oregon with Ohio State. That’s largely based on a history of meaningful postseason games the Buckeyes and Ducks have played in the last decade or two — particularly during and after the 2024 season.

The conference lost a bit of its sense of regional pride and uniqueness when Rutgers and Maryland joined, and the additions of the former Pac-12 schools has diluted that even more. We’re still breaking in these additions, so who knows where this is going, but for now it feels pretty meh, and it’s going to take time before all of the traditional B1G schools have even played the newcomers both home and away.

The Pac-12 arrivals are still in their “new” phase, and it might last a while because the length of the season dictates that every team plays an incomplete conference schedule.

Getting back to the fun, it was a blast seeing how the new kids on the block would fare in their first season of Big Ten football, and they had extremely mixed results. Each new environment is fun at first when conference standings are on the line, and it’s cool to learn about traditions and history one has either no prior knowledge or an incomplete understanding of.

On the other hand, the fun can wear off​


Few would say that the OSU-PSU rivalry isn’t still fun. That has grown organically and has been helped by:

  1. Being geographical neighbors.
  2. Both programs remaining relevant in the national picture.
  3. The teams playing such dramatic and riveting games against each other.

As I mentioned above, however, seeing Nebraska on the schedule doesn’t move the needle for me anymore. The Huskers are more compelling than some longtime B1G programs, but there’s still probably more juice for me in defeating a depleted Michigan State team than Nebraska. That’s not a knock on them. Old feelings linger and there is far more recent animosity with the Spartans than with the Cornhuskers.

I’ll be honest and say the weirdness of adding Rutgers and Maryland did not produce the same level of fun — even in the first couple of years — that Penn State and Nebraska did. And now, seeing those two schools on the schedule is no different than playing Purdue or Northwestern, except those feel more like Big Ten games to me than facing the Scarlet Knights or Terrapins.

Maryland v Rutgers
Photo by Rich Schultz/Getty Images
Tradition? History? Rivalry? Meh.

Going beyond fun…​


Unbalanced schedules, not seeing certain teams for multiple years, and having to plan around maximum time zone differences is problematic. It can dilute, rather than promote, rivalries and make existing ones disadvantageous if protected. After all, when some teams may have an easier path to a conference title, it’s a detriment to have two massive rivalry games as “protected” rivalries.

That promotes an unlevel playing field and one that can shift quickly if programs fall off or others rise, which was shown in the disparity between the two divisions when the Big Ten had them. (RIP, Leaders and Legends.)

As a fan of college football beyond my favorite team, it’s sad to see what happened to the Pac-12, and it feels like the Big XII has become an unrecognizable blob of randomness. Time moves on, but neutering tradition feels like killing the golden goose.

Conferences other than the Big Ten and SEC may provide challengers and great teams, but this sport feels like it belongs to those two entities now, and that’s largely because of all the teams/schools they’ve assimilated along the way.

And assimilated is how it feels. It’s like two giant Borg ships snapping up all the resources, or if you’re not a Star Trek nerd like me, it’s college football colonialism. It feels a bit icky to me and, if I’m being honest, less special.



What do you think of the concept of super conferences? Is it good for the sport? Bad? Does it not matter at all to you? Am I just an old, spewing his get-off-my-lawn philosophies (this is a trick question, because the obvious answer is yes, but that doesn’t invalidate the viewpoint).

Let us know what you think in the comments section below.

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LGHL Former Buckeye Julian Fleming injured in fatal ATV accident

Former Buckeye Julian Fleming injured in fatal ATV accident
Matt Tamanini
via our friends at Land-Grant Holy Land
Visit their fantastic blog and read the full article (and so much more) here


Syndication: The Columbus Dispatch

Brooke LaValley/Columbus Dispatch / USA TODAY NETWORK

All the Buckeye news thats fit to re-print.

Look, we get it. Your days are busy and you don’t have time to read all of the stories and tweets from the three dozen websites dedicated to covering Ohio State athletics, or the 237 Buckeye beat writers churning out hot takes and #content on a daily basis. But that’s ok, that’s what your friends at Land-Grant Holy Land are here for.

Monday through Friday, we’ll be collecting all of the articles, tweets, features, interviews, videos, podcasts, memes, photos, and whatever else we stumble across on the interwebz and putting them in our daily “Why is this News?” article. That way, you’ll have a one-stop shop for all of the most important Buckeye news, jokes, and analysis.

You’re welcome!


On the Gridiron


Former Penn State, Ohio State WR Julian Fleming injured in fatal ATV crash
Steve Gardner, USA TODAY


BREAKING: Former Southern Columbia and Penn State WR Julian Fleming was in an ATV crash on Friday night, sustaining serious injuries. The passenger, Alyssa Boyd, was Fleming’s girlfriend who was pronounced dead at the scene according to Pennsylvania State Police.

Reports say the… pic.twitter.com/hK9wbZIjx7

— Nick Zelaya (@the2kzelaya) May 25, 2025

Big Ten Coaches Talk Anonymously About Conference Foes for 2025
Athlon Sports

Five clutch performances by Ohio State footballers over the last 25 years
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What past Ohio State quarterback competitions tell us about the current battle
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With College Football Playoff Experience, Luke Montgomery Could Anchor Ohio State’s Offensive Line in 2025
Andy Anders, Eleven Warriors

Here’s what fans want Ohio State’s broadcast schedule to look like
Matt Tamanini, Land-Grant Holy Land


Miyan Williams is back where he belongs on the football field and in the endzone . pic.twitter.com/4Ot8smnHD4

— The Scarlet and Gray Podcast (@TheSG_Podcast) May 25, 2025

Ohio State: Even in futile effort, Buckeyes at least did not go down easy
Austin Ward, Dotting The Eyes

You’re Nuts: If you were in charge, how would you set up Ohio State’s broadcast schedule?
Matt Tamanini and Jami Jurich, Land-Grant Holy Land

Quincy Porter Called the “Next One” at Wide Receiver for Buckeyes By Jeremiah Smith
Andy Anders, Eleven Warriors


On the Hardwood


You’re Nuts: What do you expect from A’mare Bynum?
Justin Golba and Connor Lemons, Land-Grant Holy Land


Outside the Shoe and Schott


Ohio State baseball adds MLB legacy Kayden Campbell to its 2026 class
Mick Walker, Lettermen Row


BOOM

Ohio State has received a commitment from touted 2026 infielder Kayden Campbell

The 6-foot-2, 190-pound Campbell is the younger brother of current Boston Redsox second baseman Kristian Campbell

READ: https://t.co/v8ZySEJAMM pic.twitter.com/3LrhxmmpK4

— Mick Walker (@mickdwalker) May 25, 2025

And now for something completely different...


Not a bad day for the Buckeye Bullet


On this day in 1935, Jesse Owens set four world records in 45 minutes. pic.twitter.com/gHn2riJaDI

— Eleven Warriors (@11W) May 25, 2025

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LGHL Here’s what fans want Ohio State’s broadcast schedule to look like

Here’s what fans want Ohio State’s broadcast schedule to look like
Matt Tamanini
via our friends at Land-Grant Holy Land
Visit their fantastic blog and read the full article (and so much more) here


Syndication: The Columbus Dispatch

Adam Cairns/Columbus Dispatch / USA TODAY NETWORK via Imagn Images

You ask, we answer. Sometimes we ask, others answer. And then other times, we ask, we answer.

From now until preseason camp starts in August, Land-Grant Holy Land will be writing articles around a different theme every week. This week is all about what we would do if we were in charge of our favorite position group, team, conference, or sport. You can catch up on all of the
Theme Week content here and all of our ”If I Was in Charge” articles here.

Throughout the year, we will be asking and answering questions about various Ohio State teams, the players, and anything else on our collective minds of varying degrees of importance. If you have a question that you would like to ask, you can tweet us @LandGrant33, or if you need more than 280 characters, send an email HERE.



Like you, we get annoyed with nearly every major Ohio State game being played at noon. While I personally probably have a higher tolerance for it than many other fans, even I can recognize that it has an impact on the excitement in the stadium, and even more, I realize that it can be a major detriment when it comes to recruiting.

So, this week, our fan survey asked a few questions about the Buckeyes’ current broadcast arrangements. To stick with our theme this week, we wanted to see what you would do if you were in charge.


Take a look at the consensus results below, and if you feel compelled to either agree or disagree with them, head to the comment at the bottom of the page and let us know.


Question 1: If you were in charge, what would Ohio State’s Big Noon schedule look like?



To me, answering this question with conviction requires a little more information. For me to have a fully fleshed-out rationale, I would want to know how Ohio State’s media rights deals would be impacted. Because I know that a big part of the $7+ billion that the Big Ten is currently pulling in is predicated on Fox being able to put the biggest games of the week at 12 noon ET.

While there are many upsides, one of the negatives with Ohio State being the biggest brand in college football is that their games get picked in the weekly broadcast draft pretty early, meaning that, often times, Fox is going to put them at noon.

Therefore, if we say “no noon games ever,” then it is essentially a certainty that Fox will refuse to pay out the exorbitant amount of money that it currently is. And, while it will likely be to a lesser degree, the channel will almost certainly still do so if we put a cap on the number of noon games the Buckeyes play.

So, the goal here for me is to find the balance between the number of acceptable noon games and how much money OSU would have to forfeit. I would probably be comfortable going The Game at noon, two cupcakes at noon, and one other marquee game at noon.


Question 2: If you were in charge, what would the Big Ten and Ohio State’s media deal look like?



Between Big Ten Network, ESPN, FS1, and Peacock, there are a lot of channels that you have to pay for if you want to be guaranteed to watch every single one of Ohio State’s football games each season. While it is relatively rare these days for a sports fan to not have some sort of cable, satellite, or live TV streaming service, by moving all of OSU’s games to broadcast channels (ABC, CBS, Fox, NBC, and even The CW if you want to go that far), that would mean that technically, you would not have to pay to watch a single game.

Currently, the vast majority of Buckeye games are on Fox, CBS, and NBC, but there are guaranteed games on BTN and Peacock every season. While a return to the traditional broadcast world of decades past isn’t ever going to happen, it sure would make things a lot easier.



Throughout the year, we ask questions of the most plugged-in Ohio State fans and fans across the country. Sign up here to participate in the weekly emailed surveys.

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LGHL You’re Nuts: If you were in charge, how would you set up Ohio State’s broadcast schedule?

You’re Nuts: If you were in charge, how would you set up Ohio State’s broadcast schedule?
Matt Tamanini
via our friends at Land-Grant Holy Land
Visit their fantastic blog and read the full article (and so much more) here


2025 CFP National Championship Presented by AT&T- Ohio State v Notre Dame

Photo by Todd Kirkland/Getty Images

Your (almost) daily dose of good-natured, Ohio State banter.

From now until preseason camp starts in August, Land-Grant Holy Land will be writing articles around a different theme every week. This week is all about what we would do if we were in charge of our favorite position group, team, conference, or sport. You can catch up on all of the Theme Week content here and all of our ”If I Was in Charge” articles here.



Everybody knows that one of the best parts of being a sports fan is debating and dissecting the most (and least) important questions in the sporting world with your friends. So, we’re bringing that to the pages of LGHL with our favorite head-to-head column: You’re Nuts.

In You’re Nuts, two LGHL staff members will take differing sides of one question and argue their opinions passionately. Then, in the end, it’s up to you to determine who’s right and who’s nuts.

Today’s Question: If you were in charge, how would you set up Ohio State’s broadcast schedule?


Jami’s Take: Top-10 matchups in prime time


As a West Coast Buckeye, I recognize that my ideal schedule likely makes me a bit of an outlier, but given that the West Coast is also Big Ten country these days, I don’t think it’s unreasonable to consider those of us lagging three hours behind.

Now, if you’ve followed along for a while, you might remember that I am weirdly a fan of noon games (or 9 a.m. PT) games. I love my little ritual of making my coffee and watching football in my jammies before the rest of the day gets underway. But all football games are not equal, and some games are not intended to be “Lazy Saturday morning” games.

This is especially true of the highest-profile games, like the Ohio State-Texas matchup in Week 1 of this upcoming season, the scheduling of which is currently on the receiving end of many fans’ ire.

I respect Fox’s desire to dominate the early timeslot, I really do. It’s a good business decision. But some games beg to be shown in primetime. Night games indisputably have a different atmosphere than games that require raggedy, hungover college kids to be functional humans before lunch, and top-caliber teams deserve to have that energy behind them for their biggest matchups.

Additionally, while real sports fans try to cater their schedules to their teams, this is not always possible. Noon on Saturdays is prime time for kids’ football and soccer games, for birthday parties and family functions. It’s not always possible to tune in, but managing to stay home on a Saturday night for primetime viewing is much more feasible. Think of the children!

As such, what I would propose is this: Matchups between two top-10 teams would automatically get a primetime slot, unless there were two top-10 matchups in one week, in which case the honor would go to the teams with the lower average of their rankings. For example, if the No. 1 team were playing the No. 10 team in the same week the No. 2 and No. 3 teams were playing, the No. 2 versus No. 3 matchup would get the primetime slot. That’s because the average between 1 and 10 is 5.5, while the average between 2 and 3 is 2.5. 2.5 is lower, so they would get the slot, because arguably, it would be the tighter matchup. The lower of the two could persist in Fox’s beloved noon time slot.

Unless we are choosing between two top-10 matchups in the same weekend, these games are always going to be primetime-caliber.

Additionally, any matchup that has massive playoff implications (i.e. a No. 10 and No. 12 team are playing each other at the end of the season, with the understanding that likely only one of them will make the playoffs), or a situation where a team could eke its way into the conference championship should get primetime slots if possible.

Other ranked matchups — which leaves a lot of great football to be played – could continue to hold the noon spot, where they would likely be the most desirable game in that time slot. A little excitement is fine, but the first game of the day shouldn’t make every other game to follow seem boring, or I’m turning the TV off.

If I turn on a boring noon game while I do chores and let it play in the background while I multitask, I am more likely to leave the TV on for the next two rounds of games. But if the first game is the best one, I’ll tune in, and say, “OK, on with my day,” and off the TV goes. You have to keep me engaged if you want me to keep watching, and blowout games are not the way to do that.

I do have one exception to my “Top-10 matchups always get a primetime slot” — The Game. Though I argued above that most top matchups are not meant for lazy Saturday viewing, Ohio State vs. Michigan is exempt from this argument, and that is merely due to the timing of Rivalry Week.

Because Rivalry Week falls on Thanksgiving week, I would always schedule the Ohio State-Michigan game for noon. Thanksgiving is a holiday that lends itself to lazy everything. You’re stuffed with food, tired from parties, and the weather is starting to get cold in most of the country. There is literally no better time of year to roll out of bed, stay cozy, and turn on a football game after 48 hours of stuffing your face, so even when it is a Top-2 matchup, Ohio State-Michigan gets the noon slot.

Beyond that, see rules above and stop making me go to the gym at 6 a.m. so I can be home in time for kickoff.


Matt’s Take: Launch Buckeyes+ streaming service


Look, I know I’m not winning this week’s poll, and that’s ok, because I think that there is a logic to my option that transcends reductive polls on silly little blogs.

Whether it is the presumed ESPN bias against Ohio State and the Big Ten or the nonstop string of Big Noon games forced on the Buckeyes by Fox, OSU fans have had a rather tumultuous relationship with the networks broadcasting their favorite team’s games in recent years. But, hear me out, I have a proposal that would eliminate all of these types of issues: real, imagined, and ginned up with faux outrage on social media.

I think Ohio State, on its own or in conjunction with the Big Ten, should launch a streaming service. Technically, the league already has with BTN+, which broadcasts a not insubstantial number of women’s basketball and Olympic sport events for $119.95 annually or $12.99 per month. Since I don’t think that there’s any way, short of leaving the conference, to do this without the rest of the league, I’ll operate under that assumption, but personally, I’d prefer they go it alone.

I realize that there are complicated contracts involved that would make this darn-near impossible, not the least of which is that Fox owns 61% of BTN. What would happen to the cable network if the league went all streaming? I have no idea, I’d let the folks who make far more money doing this figure that out.

Nonetheless, the freedom and flexibility that Ohio State would have over its broadcasts would be huge. Yes, there would still need to be someone coordinating time slots, but if the B1G were in charge, OSU would have much more input in the process, and you wouldn’t have to try and juggle games from other conferences. Sure, if Alabama and Georgia were playing at 3:30 p.m., you might not want to put Ohio State and Oregon in the same window, but Texas and Ole Miss, or Utah and BYU, would mean literally nothing in the grand scheduling scheme.

Noon games? Cupcakes and Michigan only, except on rare occasions where the rest of the B1G schedule necessitates it. This would mean that the conference could put the biggest game of the week in primetime, which means a better atmosphere for both fans and recruiting.

Now, while I think the scheduling would be a huge bonus, I’m really into this idea for the broadcasters. There are literally like two broadcast teams that I actually enjoy working college football. One does ESPN games, so we never get Mark Jones and Louis Riddick, and the other has broken up so Brock Huard can coach his kid’s high school football team.

Think about how amazing it would be to have Paul Keels calling the action on TV. I know that I’ve tried to sync up the TV with the radio broadcast, but that never seems to work. Even if the Voice of the Buckeyes remains on radio, having a play-by-play and color team that actually knows the team would infinitely improve my game-watching experience.

Now, my day job is covering streaming services, so I realize that streaming comes with its own issues, and ever-increasing subscription prices is one of them. But I still believe that the flexibility and customization of an all-streaming option would be massive.

Of course, it certainly wouldn’t generate nearly as much revenue as the current deal, so maybe some sort of hybrid model would work until the linear TV experience completely fades away, but I’m telling you when (not if) Buckeyes+ becomes available, I will be the first to sign up.


Let us know who you are agreeing with:


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