A number of people have made the comment that this has gotten worse in recent years, but I actually think the opposite is true. Yes, there's more money involved, but there's also more oversight. My dad was a highly recruited basketball player in the late '50's, and he's told me that most schools just openly offered him various financial benefits if he'd commit. Everyone did it, everyone knew everyone did it, and nobody really cared. U. Miami (FL.) offered to set up a food stand with my dad registered as the owner, pay someone to run it, and just send all the profits to him. The school my dad ended up attending paid airfare for his parents to attend all of his games. You can't do that today, at least not openly. But you could then. As NFBuck said, this has been going on for a long time (probably even used to be more of it), and will continue.