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Study estimates revenue produced by top college football players
The most elite players in college football increase revenue for their school football programs by an average of $650,000 a year, a first-of-its-kind study suggests.
This is the money brought in by the highest-rated recruits coming out of high school – those given five stars by Rivals, a recruiting news service, according to researchers at The Ohio State University.
Four-star recruits generated about $350,000 a year and three-star recruits increased revenue by about $150,000, while two-star recruits actually reduced revenue by about $13,000 a year for college football programs, the study found.
Amid the continuing national debate about compensation for college athletes, this study offers the first solid numbers on the financial impact of players in the highest-revenue college sport, said Trevon Logan, co-author of the study and professor of economics at Ohio State.
“There have been a lot of numbers put out there about how much college athletes should get under various compensation proposals,” Logan said.
“But it’s hard to do that when you don’t know how players affect the bottom line. That’s what we’re trying to do here.”
Logan conducted the study with Stephen Bergman, a former undergraduate student at Ohio State. The study has been accepted for publication in the Journal of Sports Economics.
For the study, the researchers collected a unique dataset from the federal Office of Postsecondary Education that included annual football-specific revenue and expenses from 2002 to 2012 for all college football bowl subdivision (FBS) schools – the top level in the sport.
Entire article: https://news.osu.edu/study-estimates-revenue-produced-by-top-college-football-players/
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