If they used an instance of an actual dead kid, then yeah. I think they just showed a more human side of child-death effects rather than just showing some statistics. It's also not like they showed images of actual accident scenes. Could there have been a more upbeat commercial broadcast in its place? Probably. But if it makes one parent be a little more careful about the potential dangers around their home, then maybe it served it purpose.
That was totally its purpose. To make parents consider the dangers of leaving chemicals in a cupboard at close reach.
They weren't trying to use fear to get parents to buy into their crappy insurance scheme at all.
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