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Is anyone really shocked by this....
“We believe that we have a good faith obligation to offer to enter into an exclusive negotiation period with CBS,” Sankey wrote, “but do not believe that CBS has any first refusal rights for reasons that can best be addressed by our legal counsel.”
Why is this a big deal? If the SEC’s reasoning is accurate, it would mean the league could shop for offers once the negotiating window is over and wouldn’t have to bring those terms back to CBS to give the network a chance to match them. One TV insider was surprised both sides weren’t on the same page and pointed to it having a potentially huge impact on negotiations. The loss of the first refusal would take away a major advantage CBS has to keep the rights. It adds pressure to CBS to get a deal done before the exclusive negotiating window ends, lest it allows its major broadcast competitors a chance to steal the “crown jewel” of college sports packages
CBS’ toughest competition for the top SEC TV package is expected to be from Disney. Disney already owns a large slate of SEC games that it broadcasts on its ESPN and SEC Network channels, but internally the feeling is landing the current SEC on CBS package is a major priority. Not only would there be tremendous value for the company to own the entire SEC slate but it would create considerable more flexibility for scheduling games. Disney could carve out a weekly spot on ABC to give the games maximum exposure the way CBS has done each week in its 3:30 EST time slot for the SEC. There could be a similar commitment to more cameras and the best possible talent announcers to give it the big game feel CBS has excelled at each week. Currently, ABC has its top announcing crew of Chris Fowler and Kirk Herbstreit slated for its primetime game.
but insiders believe he’s been pushing SEC leaders to strongly consider ABC/ESPN. Among the reasoning, he’s pointed out advantages to aligning closer with a growing Disney company that is making big purchases (21st Century Fox) and investing big in over the top platforms (ESPN+ and Disney+) compared to Viacom/CBS which recently combined in a merger expected to be finalized in December
Significantly more.
How much exactly is a source of great debate in the television industry. The general expectation is the price will at least be quadruple the current value, with many predicting it to be in the $250-300 million per year range. The SEC Championship Game alone could command more than the $55 million CBS is paying for the entire slate of games.
Well, we are talking about a bunch of death-spiraling maroons here...Well, that's a bit of a risk. I have little doubt it'll be popular in the South East. But.. national coverage? I'm not paying a shit load to watch much SEC football if I get something else for free. It seems like the Apple model vis a vis PC. Make yourself exclusive and charge out the ass for it v. make yourself available to everyone at a more affordable cost.
From a financial well-being perspective, just how is ESPiN/ABC/Disney/PigglyWiggly doing these days? They're going to be mortgaging/hocking/pawning anything they can to scrape together the cash to make this deal happen. And then, as @buckeyemania11 said, they're going to be WAY more unbearable......