How the assistant entering her third season in Columbus is vital to a program on the rise.
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Jalen Powell is recruiting, coaching, baking the legacy of Ohio State women’s basketball
How the assistant entering her third season in Columbus is vital to a program on the rise.
Sitting neatly in a row across a folding table sit three hats. Each adorns a different college athletic logo, signifying options for the biggest decision an 18-year-old will make: Choosing who has the luxury of earning the teenager’s athletic ability on their school basketball court.
It’s a moment that’s earned through hours in the gym, on the court, and even more hours driven across the city, state or country to earn the attention of scouts and get into the national recruiting narrative. Behind the table is someone who’s so far lived under the protective bubble of their sports-infused world and a small room in their parent’s house.
Next to the future college student are parents, siblings, coaches, and anyone important enough to get a spot on the other side of the camera phone capturing personal history. As hats are picked up, put down, tried on, and placed back off of the player’s head, it's blasted live across social media. The stream elicits moments of pride, expectancy, and anxiety disguised as engagement.
After a hat is chosen, tears are shed and hearts, thumbs up, and sad face emojis fly across the screen, what’s left is an expectation of rigorous athletic focus balanced with a full-time college student workload. It's the first step down the road that segues the young star from a high school prodigy to a soon-to-be full-time adult.
When the attention diminishes and the real work begins, it’s lonely. Imagine moving away from home for the first time away from friends and family. It’s tough. Enter Jalen Powell.
Letting Kids Be Kids
Ohio State women’s basketball assistant coach Jalen Powell’s official job responsibilities can’t be pinned down to one or two things. On the court, Powell works with the guards, alongside assistant head coach Carla Morrow who runs game planning. That’s during practices and games, but it stretches far beyond what fans see on the court.
“I do a lot of different external stuff. I help out with our social media. I help out with our marketing,” said Powell. “But, I also do a lot of recruiting.”
With a mixed bag of things needing to be done each day, Powell’s days are never the same. After going through emails each morning, the focus shifts to practice. After practice, Powell pivots to helping the social media team and going through her list of recruits.
Powell joined Ohio State before the 21/22 season, coming over from an assistant coaching role at one of the largest HBCUs in the nation, Florida A&M. In Powell’s time so far in Columbus, the coach’s work in building relationships with players, parents, and coaches is yielding results.
The 2024 class features many commits who got on the Buckeyes’ radar through Powell. The team’s class so far features 6-foot-4 forward Ella Hobbs (No. 89 in ESPN’s Top-100 2024 recruits), guard Ava Watson (No. 49), forward Sieni Hicks, and 6-foot-6 Finnish center Elsa Lemmilä.
It’s not all Powell, who finds recruits and fosters relationships while bringing head coach Kevin McGuff into the conversations, who has the ultimate final decision-making authority. Powell is careful though in how she recruits. It’s not a text-a-day relationship, pressuring a high schooler into becoming a Buckeye.
“I’m not someone who’s going to text you 20 times throughout the day. I’m a very big believer in kids being kids,” said Powell. “The recruiting period is a transition for everybody. Their families, themselves, and their coaches. A lot of these kids are maybe one of the best players they ever had in their town or their city. So it’s kind of a big transition for everyone involved.”
Powell puts the power in the hands of the recruits and key stakeholders like parents and coaches. After establishing how everyone wants to communicate when Powell sticks to it and makes sure all other coaches involved know it. It’s a small detail on the surface, but it only scratches the surface of the trust Powell builds with people.
That trust isn’t an ulterior motive to earn a recruit either. For Powell, that trust is authentic to who she is, and it’s what sets the coach apart.
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