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Name, Image, & Likeness (NIL) at tOSU

Hopefully this doesn’t lead to posts in January that there is no I in team as some teams crash and burn. The team that navigates this NIL the best will have an advantage. Wide receivers wanting more targets, rb wanting more carries, dL wanting more snaps. “I need 60 catches to max my deals”. “I need 3 more sacks to get my money “.etc
 
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Lots of talk everywhere now about this stuff. Most of it is positive for sure.

I was thinking had this been around since 1990 or so for Andy Katzenmoyer and Maurice Clarrett how different their lives and legacies at Ohio State would be. Heisman for Mo without a doubt. Katz is likely the best Buckeye LB in history and hell, he'd have gotten Heisman votes as well. I'm sure there's a couple more guys that would have had massive legacy benefits as well.
 
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Lots of talk everywhere now about this stuff. Most of it is positive for sure.

I was thinking had this been around since 1990 or so for Andy Katzenmoyer and Maurice Clarrett how different their lives and legacies at Ohio State would be. Heisman for Mo without a doubt. Katz is likely the best Buckeye LB in history and hell, he'd have gotten Heisman votes as well. I'm sure there's a couple more guys that would have had massive legacy benefits as well.

Quite possibly playing for a national title in 2011 with Pryor and those guys coming back.
 
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Quite possibly playing for a national title in 2011 with Pryor and those guys coming back.

Pryor, Boom, etc on that team would get a lot of NIL offers.

Same with the 2015 team, too many great personalities. The Cardale/Tyvis relationship alone would garner their own NIL deal, and Cardale being able to start a 12 Gauge clothing line would be great too.
 
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Pryor, Boom, etc on that team would get a lot of NIL offers.

Same with the 2015 team, too many great personalities. The Cardale/Tyvis relationship alone would garner their own NIL deal, and Cardale being able to start a 12 Gauge clothing line would be great too.
Cardale was practically a Chipotle spokesperson without being paid at all haha!
 
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“I think that stuff will happen naturally and I think the focus for all those guys just has to be development,” Day said at Big Ten Media Days on Friday. “If they’re worried about starting, if they’re worried about money, then they’re worried about the wrong things. Those things happen and they will come naturally. But I do think that we need to consider, down the road, somewhere along the line, maybe it’s a year from now, figuring out how we spread some of that money out.

“Certainly, the quarterback at Ohio State is going to have unbelievable opportunity. The wide receiver, the running back, there’s going to be certain positions, when you combine the brand of Ohio State, you combine the brand of Ohio State football, you combine the city of Columbus with our social media presence, it’s like the perfect alignment. So, the opportunity for our guys is going to be unlike anywhere else in the country.”

Ohio State Buckeyes coach Ryan Day says NIL money should be spread out among college football players

Day, speaking Friday at Lucas Oil Stadium, was asked about Alabama coach Nick Saban's recent comment that Crimson Tide quarterback Bryce Young could command seven figures in NIL agreements. Ohio State's starting quarterback occupies a similar position in the sport, and the growing Columbus market provides "the perfect alignment," Day said, for earning potential.

"Those things happen and will come naturally, but I do think we need to consider down the road, somewhere along the line, maybe it's a year from now, figuring out how we spread some of that money out," Day said. "Certainly the quarterback at Ohio State is going to have unbelievable opportunities, the wide receiver, the running back, there's going to be certain positions.

"However, how do we find ways to make sure we disseminate that throughout the team? Because there's a lot of guys out there who are also playing football, guys who are blocking for the quarterback, guys who are covering the wide receivers."

Day thinks one approach would be for schools to create agreements with a group of local businesses that would produce a pool of revenue that could be divided among the players. The NCAA would have to allow schools to be more active in creating such deals, or in having their logos and markings used.

"Say they put $3 million into an account, and then you could work with Ohio State, and they split that money to everybody, so that the quarterback isn't the only one," Day said. "Now if the quarterback wants to do a deal on his own, great, but if not, it all gets spread evenly to everybody. If it's a group deal, you can use the Ohio State logo and the trademarking. The NCAA would have to OK that because now we can't do that. But it seems more sustainable to me.

"It seems like that would help the left tackle or the left guard get $10,000."

Entire article: https://www.espn.com/college-footba...-coach-ryan-day-says-nil-money-spread-players
 
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https://ohiostatebuckeyes.com/new-licensing-program-will-allow-s-as-to-profit-off-osu-trademarks/

AUGUST 3, 2021
NEW LICENSING PROGRAM WILL ALLOW S-AS TO PROFIT OFF OSU TRADEMARKS

Jersey sales, other opportunities, can be facilitated for student-athletes through group license agreements


COLUMBUS, Ohio – Student-athletes in all 36 of Ohio State’s varsity sports will soon have an opportunity to potentially realize additional and new opportunities to profit off of their Name, Image and Likeness (NIL) from a group licensing program the Office of Trademark & Licensing Services, and the Department of Athletics, has entered into with The Brandr Group (TBG).

Specifically, Ohio State student-athletes who voluntarily opt-in to a group licensing agreement with TBG will be able to use their NIL alongside and in conjunction with Ohio State’s trademarks and logos that have been licensed to Ohio State trademark licensees if TBG enters into agreements with OSU trademark licensees to do so. This first Ohio State group licensing program will begin by offering jerseys and then grow to include merchandise such as video games, apparel, trading cards and bobble heads.

The program, run by TBG, a brand management, marketing and licensing agency, will create opportunities for current Ohio State student-athletes to join a group licensing program of three-or-more individuals from the same team or one with six-or-more student-athletes from any combination of teams. While TBG won’t guarantee NIL opportunities – the marketplace will determine the demand, it will facilitate group licensing opportunities on behalf of the student-athletes.

“This is a unique opportunity for our student-athletes,” Carey Hoyt, Senior Associate Athletics Director, said. “We are passionate about educating and providing opportunities for student-athletes to take advantage of their Name, Image and Likeness, and co-branding them with Ohio State’s official trademarks and logos is going to be an exciting new way for them to monetize on their NIL.”

Cont'd ...
 
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https://ohiostatebuckeyes.com/new-licensing-program-will-allow-s-as-to-profit-off-osu-trademarks/

AUGUST 3, 2021
NEW LICENSING PROGRAM WILL ALLOW S-AS TO PROFIT OFF OSU TRADEMARKS

Jersey sales, other opportunities, can be facilitated for student-athletes through group license agreements


COLUMBUS, Ohio – Student-athletes in all 36 of Ohio State’s varsity sports will soon have an opportunity to potentially realize additional and new opportunities to profit off of their Name, Image and Likeness (NIL) from a group licensing program the Office of Trademark & Licensing Services, and the Department of Athletics, has entered into with The Brandr Group (TBG).

Specifically, Ohio State student-athletes who voluntarily opt-in to a group licensing agreement with TBG will be able to use their NIL alongside and in conjunction with Ohio State’s trademarks and logos that have been licensed to Ohio State trademark licensees if TBG enters into agreements with OSU trademark licensees to do so. This first Ohio State group licensing program will begin by offering jerseys and then grow to include merchandise such as video games, apparel, trading cards and bobble heads.

The program, run by TBG, a brand management, marketing and licensing agency, will create opportunities for current Ohio State student-athletes to join a group licensing program of three-or-more individuals from the same team or one with six-or-more student-athletes from any combination of teams. While TBG won’t guarantee NIL opportunities – the marketplace will determine the demand, it will facilitate group licensing opportunities on behalf of the student-athletes.

“This is a unique opportunity for our student-athletes,” Carey Hoyt, Senior Associate Athletics Director, said. “We are passionate about educating and providing opportunities for student-athletes to take advantage of their Name, Image and Likeness, and co-branding them with Ohio State’s official trademarks and logos is going to be an exciting new way for them to monetize on their NIL.”

Cont'd ...

Looks like Ohio State is the 2nd school after UNC is use this company: https://www.thebrandrgroup.com/

however, it appears that they want more...

Ultimately, this should go from a school-by-school approach to nationwide.

 
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“I think that stuff will happen naturally and I think the focus for all those guys just has to be development,” Day said at Big Ten Media Days on Friday. “If they’re worried about starting, if they’re worried about money, then they’re worried about the wrong things. Those things happen and they will come naturally. But I do think that we need to consider, down the road, somewhere along the line, maybe it’s a year from now, figuring out how we spread some of that money out.

“Certainly, the quarterback at Ohio State is going to have unbelievable opportunity. The wide receiver, the running back, there’s going to be certain positions, when you combine the brand of Ohio State, you combine the brand of Ohio State football, you combine the city of Columbus with our social media presence, it’s like the perfect alignment. So, the opportunity for our guys is going to be unlike anywhere else in the country.”

Ohio State Buckeyes coach Ryan Day says NIL money should be spread out among college football players

Day, speaking Friday at Lucas Oil Stadium, was asked about Alabama coach Nick Saban's recent comment that Crimson Tide quarterback Bryce Young could command seven figures in NIL agreements. Ohio State's starting quarterback occupies a similar position in the sport, and the growing Columbus market provides "the perfect alignment," Day said, for earning potential.

"Those things happen and will come naturally, but I do think we need to consider down the road, somewhere along the line, maybe it's a year from now, figuring out how we spread some of that money out," Day said. "Certainly the quarterback at Ohio State is going to have unbelievable opportunities, the wide receiver, the running back, there's going to be certain positions.

"However, how do we find ways to make sure we disseminate that throughout the team? Because there's a lot of guys out there who are also playing football, guys who are blocking for the quarterback, guys who are covering the wide receivers."

Day thinks one approach would be for schools to create agreements with a group of local businesses that would produce a pool of revenue that could be divided among the players. The NCAA would have to allow schools to be more active in creating such deals, or in having their logos and markings used.

"Say they put $3 million into an account, and then you could work with Ohio State, and they split that money to everybody, so that the quarterback isn't the only one," Day said. "Now if the quarterback wants to do a deal on his own, great, but if not, it all gets spread evenly to everybody. If it's a group deal, you can use the Ohio State logo and the trademarking. The NCAA would have to OK that because now we can't do that. But it seems more sustainable to me.

"It seems like that would help the left tackle or the left guard get $10,000."

Entire article: https://www.espn.com/college-footba...-coach-ryan-day-says-nil-money-spread-players



What the lower level guys get paid and the structure of group deals are the things that can absolutely change the dynamic of transfers.

If walking away from 5 to 6 figure money so you can go start somewhere else becomes part of the calculus then it will change things imo. Flip side is it will also impact "roster management". Maybe soon just telling a kid he will never play here and he should start looking around won't be enough and/or you'll have to take his participation in a group marketing deal into account.

Fascinating stuff.
 
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