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Name, Image, & Likeness (NIL) at tOSU

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Ohio State head coach Ryan Day met with roughly 100 members of the Columbus business community on Thursday to discuss NIL and what the Buckeyes need to keep up with the arms race. What they need, according to Day, is $13 million per year just to keep the roster in tact and prevent players from transferring to other programs. That's right, the $13M figure doesn't even include recruiting. It's just for the current roster.

Just sayin': $13M per year....
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Ryan Day puts an NIL price tag on what he thinks it will take to keep Buckeyes roster together

Meeting with local business leaders, Ryan Day shares the figure he thinks Ohio State is going to need in the coffers to keep their roster together.

With 85-scholarships, that works out to about $150k per player...if everyone were paid equally. At a place like Ohio State, there are going to be a few guys who can earn in excess of $1 million and a handful of guys worth $500k+.

In talking with recruits, Day and the rest of his Buckeye staff have been gathering information on what other programs are offering to certain position players. Top quarterbacks are typically getting in the ballpark of $2 million in NIL money while tackles and edge rushers are getting about $1 million.

The $13 million Day mentions isn't just getting them in the door with high school kids, but also goes to keeping upperclassmen who may want to test the transfer portal for better NIL opportunities.

Entire article: https://www.cleveland.com/osu/2022/...football-roster-together-doug-lesmerises.html
 
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Jaxbuck said:
College football, and basketball, continues to try and use a 70+ year old rule book to protect amateurism when they aren't amateurs anymore (never have been really). It's value to society is the same as any other form of entertainment. They aren't saving babies.

If OSU the school, received millions of dollars from a semi pro football team that paid to license the OSU name and used that money to fund scholarships and chairs for professors, where is the harm in that? What changes about the game on the field? How has society been harmed?

The only harm being done is to the myth of college athletes being amateurs and, potentially, to the athletic department's margins once money has to start being split up with the players and not hoarded by the schools. Schools could play this smart or they can continue down the same path that car dealerships were using to fight Tesla and cab companies were using to fight Uber. There has been a disruption. Adapt or die.

The fact two of the conference AD's slunk off to Washington to try and use their lobby to buy legislation in their favor tells you they are already defeated. They know they can't enforce these new guidelines. They have no way to enforce cooperation and nothing but lawsuits await if they do try it.
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I don't think college football has much entertainment value when you take the college out of it. College football without the college is the UFL, or the CFL without Canada. You may be correct that the amateur/collegiate nature of college football is largely illusory, you may be correct that greater honesty in becoming a pro league is inevitable, it may be the case that such a formal transition is in some sense just or good. But it will destroy the niche that makes college football marketable, and will be a case of killing the goose that laid the golden egg.
 
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ScriptOhio said:
The difference is that in professional sports there are unions negotiating the rules and regulations regarding free agency and pay with the league. This results in a binding contract between the union (players) and league (team owners). This doesn't exist in college sports.
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The more important difference is that the NFL, MLB, the NBA, the NHL are the premier leagues, with the best players in the world performing at the highest level of competition. College football is not that, and only exists as a marketable phenomenon because of the special niche it enjoys, despite being second-rate football relative to the premier league. Good luck if you want to destroy that niche and hope the marketability remains. As many second-tier pro sports leagues can attest, it won't.
 
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zincfinger said:
The more important difference is that the NFL, MLB, the NBA, the NHL are the premier leagues, with the best players in the world performing at the highest level of competition. College football is not that, and only exists as a marketable phenomenon because of the special niche it enjoys, despite being second-rate football relative to the premier league. Good luck if you want to destroy that niche and hope the marketability remains. As many second-tier pro sports leagues can attest, it won't.
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As long as the NFL maintains you have to be 3 years removed from HS, it will always have value.

It’s the best entertainment value bc every single snap in college is tape for their potential draft position in the NFL.

Certainly, there could be a new league that emerges to cater to kids who have graduated HS and cannot enter the NFL, but I don’t see it being viable against major college football. The infrastructure is already set up in college football.

Unless something else comes along that can help players achieve their goal of being developed for the NFL while making significant money through NIL, college football will be just fine.

The only legit threat is if the NFL ever eliminated their rule on who can enter the draft…..but they sure seem to love the current system.
 
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zincfinger said:
I don't think college football has much entertainment value when you take the college out of it. College football without the college is the UFL, or the CFL without Canada. You may be correct that the amateur/collegiate nature of college football is largely illusory, you may be correct that greater honesty in becoming a pro league is inevitable, it may be the case that such a formal transition is in some sense just or good. But it will destroy the niche that makes college football marketable, and will be a case of killing the goose that laid the golden egg.
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I hear you, but the main difference that CFB has over the other professional leagues, is that CFB has a generations long history and fans accompanied with it. You can change the name off of college football, but if in some way Ryan Day is coaching a team from Columbus, OH, 100k+ will always fill a large stadium in OHio when they play a team from Ann Arbor, MI coaches by Jim Hairball. Same with Alabama playing Auburn, etc. College Football will never die, and always have a massive niche for people who are fans of players before they hit the actual professional level. And there’s too much of America that doesn’t have an NFL team but has a close major university.
 
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Ryan Day sent a very clear message to Ohio State fans and donors over a week ago.

It caught the attention of college football fans and media. While Nick Saban and Jimbo Fisher‘s NIL-fueled feud has been the talk in the SEC, no coach has outright produced a number needed to stay competitive.

His words did not come as a surprise to any of the collectives working to help Day and the Buckeyes, though. The golden $13 million number has been spoken about in circles for months. And with the standard at Ohio State to win and compete for national championships, there’s no sticker shock.

If anything, it has served as a rallying cry for boosters.

“I totally agree with Coach Day,” Brian Schottenstein, the co-founder of The Foundation, told On3. “In order to compete with other schools in the South, we need to continue to raise money,”

Schottenstein launched the crowdsourced collective last fall. A lifelong Ohio State fan and real estate developer, he started the organization with former Buckeyes quarterback and close friend Cardale Jones. They’re not new to the college football landscape.

If Ohio State is going to stay competitive in the next decade, falling behind the cash-heavy schools of the SEC is out of the question.

“We started working on it last fall because I saw all these schools in the south, like [Texas] A&M, Texas and Tennessee, what they were doing,” he said. “If Ohio State doesn’t have something like The Foundation in place, we’re going to get behind. I knew the number was north of $10 million because I could see what they were doing down there.”

The Foundation is not the only Buckeyes collective in the Columbus market. Ohio State alum Gary Marcinick founded Cohesion Foundation, which aims to be a “trusted resource to educate, connect and foster opportunities for current student-athletes.”

Marcinick is in agreement with both Day and Schottenstein about where college football is headed.

“There’s a lot of schools and colleges actively recruiting off the portal, so to speak,” Marcinick, who is the president of Cohesion, told On3. “So it’s a real threat when you have a roster with as much talent as Ohio State at even the two and three deep. It’s a big threat. It’s probably a bigger threat to these top four or five schools than anyone else. They’re just so fortunate they have such great depth. Ryan just expressed the fact.

“I think he’s trying to sound the alarm to what it’s going to preemptively take, potentially, to stem the problem. There’s no certainty around it, but there’s high probability some of his marquee players will be targeted.”
 
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I know this thread is for NIL for all sports, but regarding football, we are still behind a number of schools. I’ve been hearing that the massive Compliance department that OSU has is getting in the way of being able to keep up with other schools. I know we have the #1 class, but it’s mainly on the back of the offensive skill players. But we’ve lost a number of kids we’ve been favored for, because Day is unable to get what he wants with as much ease as Saban, Cristobal, Heupel, Riley, etc. We will probably finish with a top 5 class, which is great, but if The worthless compliance department, who’s scared of the NCAA still, will still lose some of the higher end elite talent.
 
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