James' star grows with appearance on SNL', Bill Livingston says
Wednesday, October 03, 2007 Bill Livingston
Plain Dealer Columnist
LeBron James loves the spotlight, and the spotlight loves him right back.
The Cavaliers' forward also loves endorsements. He has shilled for lawn mowers, chewing gum, energy drinks, batteries, a computer operating system, and, of course, basketball shoes. He was guest host on "Saturday Night Live" over the weekend, the ultra-gig for an athlete.
Meanwhile, of his teammates, Shannon Brown had a McDonald's commercial last season. Drew Gooden had a McDonald's commercial spot before that with Robert "Tractor" Traylor. That's about it.
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