Could it have been that Tressel was more concerned with the Big 10 than the NC? It's a tough choice, especially when you're in a league with at least four other programs capable of beating you consistently. Whatever it was, Texas was ready to play at NC level in September and the Buckeyes were not.
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For whatever reason Tressel must have believed that Zwick was ready to step up and be the QB who could win such games. Our running game and our passing game were not up to the test against Texas and they didn't really come around until the week after Penn State. That may win you a Big 10 title, but it won't work if you are aiming at the NC.
I don't think Tressel's strategy, if what you're stating
is/was actually his strategy, is unsound. The loss to Texas in and of itself would not have kept OSU out of the national championship game last season. The loss to Penn State, combined with two other teams going undefeated, kept OSU out of the title game. The bottom line is that no Big-10 team stands much of a shot at getting to the national title game without first winning the conference. What we've seen happen in the past with Oklahoma and Nebraska was an anomoly within the system, which has since been (presumably) corrected.
Secondly, despite needing four or five games to find its offensive rhythm, Ohio State's fortunes for the entire season fell on two plays. Pick any one from the Texas game (missing the tackle on Texas' botched KO return for a safety, Huston's sixth FG, Hamby's TD pass, the sack of Zwick, a pass breakup on VY's last toss) and any one from the PSU game (Smith's INT, Hali's sack/forced fumble). If the ball bounces differently on two plays than its an entirely different season.
Field goals or no, OSU squandered no fewer than six different opportunities to win the game against Texas -- I'm sure Texas fans would make the same argument if the outcome had been different. All credit goes to the Texas staff and players for recovering and making the plays, but to say OSU was not playing at a NC level in September isn't true. These are all plays that the 2002 team would have made. For whatever reason, it just wasn't in the cards.
Tressel put the kids in a position to win each game, and a national championship, which is far more than we ever would have gotten from Cooper. The players didn't come through, I don't think it is entirely on the coaches.