OKIcat
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I Root For: Cincinnati
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Post: #8
RE: Yearly Article About Athletic Spending
The naysayers will always be with us, especially a few disgruntled faculty members.
To my way of thinking, much of this has been an "investment phase" in athletics ramping us up to Big 12 membership that will take our athletic program, and our university, to an entirely new level. It's so much more than just the substantial bump in TV and bowl revenue. It's the "major leagues" of collegiate athletics where our previous stay in the BCS 6 was all too brief. This platform will create exceptional opportunity with conference mates such as Kansas, Baylor, Iowa State and others that are both respected schools and big brands. I can't wait to see that first football schedule. And basketball too for that matter.