Hello Mr. Winslow,
I am sorry that you dislike the new Big Ten logo. Change is hard, but our hope is that the logo will grow on you more and more as you have the chance to see it in use over time.
Our previous logo served us well for the past two decades, but, with the addition of Nebraska, it was time for a change. We wanted the new logo to be simultaneously innovative and nostalgic. We conducted an extensive search and talked to lots of experienced professionals. Ultimately we hired Pentagram, an international company that ranks among the leading firms in logo and brand design. Much like the previous logo, we think the new logo will grow on fans over time as they see it in actual use?and we certainly hope that?s true for you.
Our fans are extremely passionate. They are engaged and they care. That?s a big part of why the Big Ten has been so successful for so many years, both on and off the field. That?s also why it?s so important for us to listen. We?re glad that you took the time to write, and we are humbled by the feedback?good and bad?that we receive from our many fans.
Thanks again for taking the time to write and to express your concerns. If you have any other questions or comments, please do not hesitate to give me a call.
I hope your passion for the Big Ten and its teams remains strong and that you and your family enjoy this holiday season.