Colvinnl
Heisman
ORD_Buckeye;1621606; said:A great deal of the Big 12 territory truly is flyover country: sparsely populated with bad demographic projections. I'm not saying the Great Lakes states don't have some demographic problems amongst other issues, but they are a world removed from much of the Great Plains. If it weren't for the Texas and Colorado markets, there'd be very little tv money generated, and in any event, the Texas market will follow UT.
I agree that an equal share of Big Ten money is probably much greater than a lion's share of B12 money. Also, keep in mind that Texas is similar to Big Ten schools in that they have a relatively affluent, widespread alumni base with strong concentrations in most major urban areas in Chicago, the Northeast and West Coast. Linking Texas to the BTN would definitely be a win-win.
Yeah, that was the big question in my mind. Also they have to think about consistency---being guaranteed that money. For an athletic department that might be more ideal--knowing they are going to get a lot of money rather than having some years like this one where they have a lot of national games and a lot more $ and down years without as many national games.
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