Here is a crazy idea. Be the first Super Conference.
The Big 20?
Add Missouri, Kansas, Nebraska, Oklahoma, Texas, Pittsburgh, Rutgers, Syracuse, and West Virginia.
Two ten team divisions or really leagues under the same conference title. Imagine the TV deals this conference could get. This would also kill the Big East and damage the Big 12 beyond repair.
East
Indiana
Michigan
Michigan State
Ohio State
Penn State
Pittsburgh
Purdue
Rutgers
Syracuse
West Virginia
West
Illinois
Iowa
Kansas
Minnesota
Missouri
Nebraska
Northwestern
Oklahoma
Texas
Wisconsin
For football you play the other nine teams in your division and at the end of the season the top two teams from each division play in the Big Ten tournament. The TV networks would go crazy for this. East Champion plays the West runner up and the West Champion plays the East runner up. The two winning teams play for the conference championship.
For Basketball you play the other 9 teams in your division home and away for 18 conference games and in the Big Ten tournament you take the top 8 teams from each division
Seed each division 1-8 and then have a tournament that looks like this.
East 1 play the West 8
East 2 play the West 7
East 3 play the West 6
East 4 play the West 5
East 3 play the West 6
East 2 play the West 7
East 1 play the West 8
It's crazy but it could be a lot of fun. Thoughts?