BINGO!
My only disagreement lies in the importance of Notre Dame... the footprint my be Indiana, but the pull is national, especially in the old Catholic areas along the East Coast. I watch Notre Dame football for one reason only, to hope to catch them getting beat. I'm part of their national pull; all those folks who watch them for the same reason. I set Tivo to record ND games and if the Irish get beat I save it and savor it. If they win I dump it and set it with high hopes for the next weekend. I have no similar interest in USC or Alabama. In short ND has tremendous pull from fans and non-fans throughout the country, pull that could ultimately mean ad revenue.
Now then-- what concerns me is the length of time this is taking. I have a hard time believing that DeLaney and the twelve presidents of the Big 10 did not do their home work 1) Who do we want to join? 2) Out of that group who has indicated they'd be interested? If that's the case what's taking so damn long? They're [censored]ing off a lot of folks they don't need as enemies.
To say you're going to expand and then still be whispering and meeting in closed rooms nine months later leads to misinformation, allows outside interests to move in, creates resentments and anger and on and on. Think of how [censored]ed this talk has made all Big East and Big 12 schools -- and rightfully so.
If they didn't do their homework, if they announced an intention to expand and then began to talk about who and where and who might and who might not -- then the chances of this leading to a Chinese Fire Drill of Epic Proportions runs high.
And think of how silly the Big 10 will look if Texas or Notre Dame and pick one: Syracuse, Rutgers or U Conn says no. Suddenly all that "My-aren't-they-clever talk will turn into egg-on-the-face talk.