One thing I wish we'd realize as a fanbase is that the NIL stuff really isn't coming from the schools directly. If it were, Ohio State wouldn't lose often as they have more cash than just about everyone.
The NIL collectives, as I understand it, are all external. IF anything, it's more of a Gene problem, but ultimately there's no shipping magnates, no oil, no shoes and no banking executives willing to throw $5 million just to get a 17 year old to sign on the dotted line here. I realize there are segments of the fanbase that can't grasp that, but I'm personally ok with it, call me stubborn if you wish. I'd rather the NIL money go to proven kids like MHJr and Trey among others who have actually DONE something to earn it.