This is all hypothetical but why you are breaking a rule is much more important to the fan base than it is to the NCAA. The NCAA doesn't give a censored if you sold your gold pants to help starving kids in Africa or if you sold it to give you more money to go to the movies. Fans, on the other hand, care a lot why you did something. For me, at least, if some of these players sold some of their stuff because their families needed the money, I have a hard time faulting them. If I were in that situation, I would do the same thing 100 times out of 100 to help my family and I would tell the NCAA to go censored themselves. The rationale for selling their stuff doesn't excuse them from the punishment either, but rationale has to matter. at least a little bit.