Why an eight-team College Football Playoff could come to pass sooner than we expect
Competitive pressures and pure dollars may bring an eight-team CFP into existence sooner than later
The College Football Playoff will eventually expand to eight teams within the length of the current contract and be worth at least $10 billion, former CBS Sports president Neal Pilson predicted in a conversation with CBS Sports this week.
Pilson was reacting, in part, to the regionalized nature of Monday's CFP National Championship between No. 2 Georgia and No. 4 Alabama.
"I think, from a television point of view, any sports executive would tell you he would prefer a team from the different part of the country," said Pilson, now a longtime sports media consultant.
"The best would be a Big Ten team in terms of the size of market."
For the first time in the CFP's brief four-year history, a Big Ten team did not make the field. The Big Ten "footprint" -- its dominant area of interest in the Midwest and Northeast -- includes a quarter of the U.S population.
Also for the first time, two teams from one conference (SEC) are in the playoff. While that's a bonanza for the schools, the SEC, the South and the site of the game (Atlanta), one TV consultant said this could be the lowest-rated game in CFP history.
"There will be some people who probably won't watch it because it's all-SEC," said the consultant, who didn't want to be identified. "It has the potential [to be the lowest rated]."
Low ratings could be one of the stressors that leads the CFP to expand, Pilson said. Former Big 12 commissioner Chuck Neinas told CBS Sports this week that the Power Five commissioners met following the Jan. 10, 2012, BCS Championship Game rematch between LSU and Alabama.
The rating for that game, 14.0, was the lowest for a national title game since at least 2010.
"We met the day after the game and said, 'We need to look at a different system,'" Neinas related.
Out of that meeting emerged the beginnings of the CFP that debuted in 2014.
There has been growing consternation this season that the only undefeated FBS team (UCF) was left out now that it has defeated an Auburn team that both finalists by a combined 35 points. Nevertheless, CFP administration and Power Five commissioners have said repeatedly there is no momentum to expand the field.
However, Pilson firmly believes the bracket will double to eight when the current ESPN-CFP contract expires after the 2026 playoff.
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