I'm not saying 'most deserving'. I don't buy into the 'most deserving' bull[Mark May] that ESPN puts out there. It's not about 'most deserving'. They claim it is about finding who is 'the best'. You have Group A, B, C and D all play against each other all season long. Each finds out who is the best in their conference. Each puts fourth their best to duke it out. Why do people argue with this? It's like I'm being punished for thinking of this in an unbiased, logical way.
As an example, if you have Georgia with 1 loss doesn't win the SEC and LSU does. We assume that Georgia is #2 in the country.
LSU, Stanford, Ohio State and Oklahoma all go to the tourney to duke it out because they won their conference. THIS IN NO WAY MEANS THAT OKLAHOMA IS BETTER THAN GEORGIA. Georgia may still be the second best team in the country. But you can't leave out Oklahoma because 'Georgia deserves it more.' What if the Big 12 is better than everyone expects and they (as a conference) go blow out the bowl season. If Georgia wants in the playoff, then WIN YOUR CONFERENCE. What if Oklahoma beats Ohio State close, LSU beats Stanford close, and then Oklahoma goes in as a huge underdog and crushes LSU.... have we seen that before? The top 4 SEC teams might deserve it more than all of the other conference champions, so should they all play in the playoff? Yes, that is extreme, but it's really the same thing. You could argue that 2-3 years ago the 4 best teams in the SEC were better than everyone else, and did deserve it more.
So the question is: Are you trying to find the best team, in the most logical way, or are you trying to reward those that deserve it? This isn't elementary school t-ball where everyone who tries hard gets a trophy. Take care of your business. The problem is we don't really know how strong every conference is until the bowl season. So why make assumptions based upon their rankings when you can avoid the controversy and do it in a clear logical way? Maybe next year Georgia will try harder and win their conference, take care of business.