Just sayin': It looks like Ohio State is looking for a Jersey patch sponsor for 2026....
COLUMBUS, Ohio (January 7, 2026) – The Ohio State University Department of Athletics is extending its 15-plus year relationship with Learfield, the leading media and technology company powering college athletics. The early partnership extension reflects Ohio State’s long-term commitment to...
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Learfield announced that Ohio State is “engaging brands that are highly interested in pursuing a jersey patch partnership” as part of its deal with the sports marketing company.
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Ohio State Planning to Sell Jersey Patch Sponsorship As Part of New Deal with Learfield
Sponsored jersey patches could be coming soon to Ohio State’s uniforms.
As part of its announcement on Wednesday that it had agreed to a multimedia rights contract extension with Ohio State, Learfield revealed that Ohio State is “engaging brands that are highly interested in pursuing a jersey patch partnership with Ohio State in anticipation of the NCAA rule change.”
“As one of the most celebrated schools in college athletics, boasting 36 sports, a jersey patch opportunity with Ohio State would represent one of the most highly coveted sponsor partnerships in college sports,” Learfield wrote in its news release.
Sponsored jersey patches could be coming to college sports as soon as the 2026-27 season. Sports Business Journal reported last week that the NCAA’s Division I Cabinet is slated to discuss allowing sponsored jersey patches during competition at next week’s NCAA Convention. While no vote on the potential rule change has been scheduled yet, there is “optimism” that sponsored jersey patches will be allowed next season, according to SBJ.
Multiple schools have already sold jersey patch sponsorships in anticipation of the change. LSU agreed to a jersey patch deal with Woodside Energy* in October, while UNLV announced last month that it had struck a deal with Acesso Biologics to be its first official jersey patch partner.
Wednesday’s announcement comes as part of a contract extension between Ohio State and Learfield, a college sports marketing company that works with many of the biggest brands in college sports. Per SBJ, Ohio State’s new deal with Learfield “includes a three-year extension through 2036 and will see the parties enter a revenue sharing relationship designed for Ohio State and Learfield to capitalize on one of college sports’ most prominent brands and sponsorship machines.”
“It’s a critical juncture in college athletics, and this is the ideal time to lock arms with Learfield, to continue to provide best in class opportunities and lead Ohio State Athletics for a long time into the future,” Ohio State athletic director Ross Bjork said in a statement. “Learfield’s expertise brings a full range of capabilities that allow us to continue to maximize the largest sponsorship program in the country through even more commercial activity that impacts revenue and further capitalize through innovative sponsorships and NIL strategies, which help strengthen our entire athletics program. We are proud to continue our long-term affiliation and transformational partnership with Learfield and continue to maximize the Ohio State brand power here in Ohio and across the country.”
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https://frontofficesports.com/lsu-signs-multimillion-dollar-jersey-patch-deal-before-ncaa-approval/
LSU Signs Multimillion-Dollar Jersey Patch Deal Before NCAA Approval
Just sayin': Silly me, I thought Nike was the jersey sponsor. In addition to the B1G patch, you play in a bowl game like the Cotton Bowl, now you have a Goodyear patch. Before too long the jerseys are going to look like something in NASCAR......
OK, besides "Chico's Bail Bonds"...
who do you think would be a good jersey patch sponsor?
