The Noid (voiced by Pons Maar), was a claymation character in Domino's Pizza advertising in the 1980s. He was a villainous red-suited character who attempted to ruin Domino's pizzas, but was constantly thwarted. The Noid was created by the Will Vinton Studios, the studio that created the California Raisins.
In 1989, the "Noid" campaign was promptly pulled off the air after a man, Kenneth Lamar Noid, who thought the ads were a personal attack on him, held two employees of an Atlanta, Georgia Domino's restaurant hostage for over five hours. After forcing them to make him a pizza, Noid surrendered to police. Noid was charged with kidnapping, aggravated assault, extortion and possession of a firearm during a crime. He was found not guilty by reason of insanity.
The Noid has made a cameo appearance in several Simpsons episodes.