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What have you bought b/c of a commercial?

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BUCKEYESTUCKNGA said:
Dude where did you grow up? I remember seeing the "uncle moses" or something like that growin' up. Local commercials. Horrible. The kids would always steal his Conn's 'tater chips.
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The kid in the old Conn's commercials was Ross Zwelling, his dad was a Muskingum County judge, he's charged with murder in South Carolina, not to mention done jail time for thest and weapons charges in Z'ville.

http://www.wclt.com/news/wclt/wclt13105.html
 
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If a fast food place is introducing a new product, a commercial will definitely get me thinking about that product when I am out. Also, while I didn't do it because of any ad, I suddenly realized I was sick of Bud Light, and actually did switch to drinking Miller Light this summer-I do like it better.
 
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People always underestimate the power advertising has on their decision-making process and spending habits. Companies wouldn't spend so much money if it didn't work. Political campaigns wouldn't spend so much money and effort in campaign ads if they didn't work.

That you can point to specific instances where you buck the trend may put you above the average consumer, but it doesn't put you above the advertisers. You picked Conn's, but can you name ALL of the other brands that you chose them over? You may forget an off-brand, but you won't forget Coke and Pepsi.

Advertisers aren't necessarily trying to get you to go out immediately and buy their product. If that were the case, they wouldn't replay the same commercials 15 times in one game. They also wouldn't run commercials that are vaguely tied to their products (all the funny commercials). They're establishing and maintaining brand recognition.
 
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methomps said:
People always underestimate the power advertising has on their decision-making process and spending habits. Companies wouldn't spend so much money if it didn't work. Political campaigns wouldn't spend so much money and effort in campaign ads if they didn't work.

That you can point to specific instances where you buck the trend may put you above the average consumer, but it doesn't put you above the advertisers. You picked Conn's, but can you name ALL of the other brands that you chose them over? You may forget an off-brand, but you won't forget Coke and Pepsi.

Advertisers aren't necessarily trying to get you to go out immediately and buy their product. If that were the case, they wouldn't replay the same commercials 15 times in one game. They also wouldn't run commercials that are vaguely tied to their products (all the funny commercials). They're establishing and maintaining brand recognition.
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I think he nailed it there.

As far as an example of the commercial directly leading to a purchase: I bought a Dyson vacuum. "I just think things should work properly."
 
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stxbuck said:
If a fast food place is introducing a new product, a commercial will definitely get me thinking about that product when I am out. Also, while I didn't do it because of any ad, I suddenly realized I was sick of Bud Light, and actually did switch to drinking Miller Light this summer-I do like it better.
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Yes.... but why did you make the big switch to Miller light? (As opposed to, say... Rolling Rock Light?, or Coors Light? or Sam Adams light?)

Obviously price is one thing... but at the bud light/coors light/ miller lite level, almost all of their sales- one vs another- are ad based. The difference between the products is minimal. And all 3 lose taste tests to even less expensive beers on a regular basis. (Old Milwuakee Light Regulary beats them in taste tests, as one example).

Not passing a judgement on taste, personally... but something is causing people to buy these products... when it probably doesn't make a whole lot of sense.

(Personally, If I were going to get bitchy about a beer that people buy that completely befuddles me... it would be Corona. my thought, "You mean to tell me that peopel are goign to pay a premium price for lightled malted mexican ass water that tastes so vile on its own that I have to put a lime in it to cover its tired malarial flavor?" Christ, people.. enjoy the commercials, put a lime in Miller light, it tastes the same for half the money. Rant over)
 
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methomps brings a good point when discussing political campaigns.

Think of how many times you've been in the voting booth voting for judges (who don't have their party affiliation listed next to them) and just voted for the person that you had heard of?

That doesn't happen to me anymore but it did when I first started voting about 10 years ago when candidate info. wasn't so easy to find.
 
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I went out and bought one of the new KFC chicken bowls not too long after they introduced them. I found myself salivating everytime the commercial came on.
 
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Good points all around. Think about something you have bought that is not advertised. If it was not advertised odds are you heard about it from a friend, an indirect ad. Usually ads are as much about branding, as many have mentioned, as keeping up with the competition. You do not want to be the one that is not advertising. Beer, soda and cars come to mind here.

My company runs ads in several trade journals. We have never been able to identify a specific sale to a specific ad. I have had prospects tell me about a series of ads we ran where used customer testimonials.

I have read that many companies are starting to reconsider TV ads due to the cost and perceived reduced result. To me the only thing less effective than ads are mailers, which I discard without opening.
 
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I usually buy Coke or Pepsi, whichever is on sale with my Giant Eagle card. I refuse to pay more than $2.50 for a 12 pack so I'll get knock off pop if the real stuff isn't on sale. I usually buy diet pop and the 2 main brands are the only ones who have good flavored diet pop. Diet cherry Coke or diet Coke with Lime are the best. All else equal I like Coke better than Pepsi.
I'm sure there's some stuff I buy because I see a commercial, but I can't think of anything off of the top of my head. Just last week I did the download pictures to Walmart.com and pick up my pictures in an hour for 19 cents each. Saw that add at Walmart rather than on tv. They actually give you 10 free if you do it online.
When I do my shopping I usually look for the best deal regardless of the brand. Would anyone be using Netflix if they didn't advertise everywhere?
 
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