Totally, completely predictable.
1) Being a verbally and physically abusive asshole can be a great way to motivate 18-22 year olds who have few options. It doesn't work in the NIL/transfer portal era and sure as fuck doesn't work with professional, grown adults.
2) Jacksonville is only an hour away from Gainesville by I-10/US-301; there's a lot of overlap by the writers and AM radio personalities on the sports beat. Urban had made a lot of enemies in Florida ten to fifteen years ago who relished the chance to take him down a peg or two. I don't think Urban ever understood this, or that Pete Thamel & Tom Rinaldi wouldn't be around to do a puff rehabilitation piece on his behalf.
As Marty Brennaman said to Ken Griffey Jr after Griffey took exception to Marty calling him out for his routine of stretching a double into a single by jogging to first, "I was here before you were here and I'll be here long after you're gone."