ScriptOhio
Everybody is somebody else's weirdo.
How Ohio State turned hip-hop culture into a recruiting tool
Just before 9 a.m. on Monday morning, the Ohio State football program’s official Twitter account dispatched a message that likely went unseen by most followers.
With Chance the Rapper set to perform at Nationwide Arena Tuesday night, the Buckeyes wanted to let hip-hop’s hottest superstar know he was more than welcome to stop by the Woody Hayes Athletic Center.
Because of the way the Ohio State account formatted the tweet, you would have had to follow both the Buckeyes and Chance for the post to appear in your timeline. Ohio State, however, knew that its intended audience for the tweet likely already did both.
Chance — real name Chancelor Bennett — has yet to reply to the Buckeyes’ tweet, but whether or not the three-time Grammy winner actually appears at the Woody on Tuesday is somewhat irrelevant.
As Ohio State has increased its social media presence in recent years, the Buckeyes’ recruiting pitch has become more transparent. And as Monday’s post showed, a significant portion of Ohio State’s strategy has focused on its association to hip-hop culture.
“Our guys are just so creative,” Ohio State athletics director Gene Smith said at the Big Ten meetings on Monday. “We’ve got a group of young guys, they sit in a room and think this stuff up. We’re going to have Chance The Rapper coming [to Columbus] and they’re on social media trying to get Chance to come to the Woody Hayes [Athletic Center], have him walk through Woody Hayes and have pictures that [say], ‘Chance The Rapper was in the Woody Hayes.'”
It’s no coincidence that on Tuesday, Ohio State assistant linebacker coach Ryan Crow posted a graphic illustrating Columbus’ upcoming summer concert schedule.
Entire article: https://www.landof10.com/ohio-state/ohio-state-football-hip-hop-recruiting
Just before 9 a.m. on Monday morning, the Ohio State football program’s official Twitter account dispatched a message that likely went unseen by most followers.
With Chance the Rapper set to perform at Nationwide Arena Tuesday night, the Buckeyes wanted to let hip-hop’s hottest superstar know he was more than welcome to stop by the Woody Hayes Athletic Center.
Because of the way the Ohio State account formatted the tweet, you would have had to follow both the Buckeyes and Chance for the post to appear in your timeline. Ohio State, however, knew that its intended audience for the tweet likely already did both.
Chance — real name Chancelor Bennett — has yet to reply to the Buckeyes’ tweet, but whether or not the three-time Grammy winner actually appears at the Woody on Tuesday is somewhat irrelevant.
As Ohio State has increased its social media presence in recent years, the Buckeyes’ recruiting pitch has become more transparent. And as Monday’s post showed, a significant portion of Ohio State’s strategy has focused on its association to hip-hop culture.
“Our guys are just so creative,” Ohio State athletics director Gene Smith said at the Big Ten meetings on Monday. “We’ve got a group of young guys, they sit in a room and think this stuff up. We’re going to have Chance The Rapper coming [to Columbus] and they’re on social media trying to get Chance to come to the Woody Hayes [Athletic Center], have him walk through Woody Hayes and have pictures that [say], ‘Chance The Rapper was in the Woody Hayes.'”
It’s no coincidence that on Tuesday, Ohio State assistant linebacker coach Ryan Crow posted a graphic illustrating Columbus’ upcoming summer concert schedule.
Entire article: https://www.landof10.com/ohio-state/ohio-state-football-hip-hop-recruiting
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