ESPN jubilant at low BCS ratings
Predictably, BCS viewership fell for the Rose (14 percent), Fiesta (30 percent) and Orange (22 percent) Bowls from the games that played in the comparable time slots last year. The Sugar Bowl on Tuesday reversed the trend, with a 25 percent gain in Ohio State?s 31-26 win over Arkansas. Despite three out of four bowls losing viewers from last year, ESPN is jubilant. Each news release trumpets their place in cable history: the Rose?s audience was the third largest in all of cable history; the Orange?s was ESPN?s ?fourth-highest-rated and second-most-viewed non-N.F.L. game telecast,? and the Sugar?s was ?ESPN?s second-highest-rated and second-most-viewed non-N.F
.L. game.? ESPN does not have to beat past broadcast numbers to succeed. It is ESPN. It is its own gigantic if insular universe, where the past (if it?s not its own) matters very little. Leagues and governing bodies rush to ESPN for its money and its myriad media platforms. After the Rose and Fiesta results were in, Burke Magnus, ESPN?s senior vice president for college sports, said in an interview: ?We?re pleased with these numbers, and with three more B.C.S. games to play we?ll stack up well and the broadcast-to-cable comparisons will not matter. There?s no broadcast-to-cable case to be made.?
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http://www.nytimes.com/2011/01/06/sports/ncaafootball/06sandomir.html?_r=1&ref=sports