I know you LOVE this go-to argument, but do try to notice that the discussion here is about conferences, and quite clearly built around that. I know most don't realize there are other b10-sec games out there besides OSU's, but I'm quite sure you are. Even ones against mediocre UM balclubs.
It's not like the b10 is firing on all cylinders either in these b10-SEC matchups. Penn State is a shell of itself (but still on par with auburn), Michigan is obviously reeling, Purdue & Iowa are way down from their past play, etc. Yet every year, all of these wildly overmatched b10 clubs give the SEC teams very tough games, or *gasp* beat them... with the exception of our team.
A conveniently incomplete representation of this syndrome.
It's not conference pride. It's riding coattails.
UK, Scar, Arky, Bama, Vandy, Ole Miss, Miss St... heck even Tenn lately... don't have much to write home about themselves, so why not be obnoxiously boisterous and live vicariously through the 3-4 elite teams in the conference? No Aubbies, you aren't elite. Yep, that's the ticket. S-E-C! S-E-C.
What? We had to scrap to pull away from a horrendous NC State team? Oh, we're finally assured of victory? Cheer for our team? Nope, let's boast about the conference. That makes a ton of sense... must be why everyone else does it.