Yep, when I was in school Beavis actually tried to formally brand themselves as "first and finest." They had that crap printed up on t-shirts, posters, bumper stickers and probably bongs.
They truly do not understand that being one of the two universities in the only Great Lakes state that had to, after the Civil War, pass over the existing schools for Land Grant/Flagship status because they were incompetent clusterfucks and create an entirely new university to fill that role is not a point of pride. It's not something one brags about. It's like they're saying, Hey everybody, we were such fuck ups that Ohio had to create an entirely new university to fill the role that we were incapable of filling!
They can hate on Ohio State and whine about how unfair it is all they want, but the harsh reality of the history is that if they had even marginally had their [Mark May] together as a university, we wouldn't even exist.