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Name, Image, & Likeness (NIL) at tOSU

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Tanner said:
I still haven't heard anyone explain how this money works in terms of ROI
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It doesn’t

Unless the desire to see “your” team win something meaningful is deemed part of the “return”.

That’s why boosters have always skirted ncaa rules to steer payers to their favorite teams. That is why they now do it above the table by giving to NIL collectives.

The sad part is that some schools in some locales might find that some well healed boosters are now steering all of their “philanthropy” toward the local NIL collective rather than to the university, which means that such people are now NOT boosters according to the NCAA. I dare say some universities might see an impact in giving to the non-athletic portion of the university… you know… the university part of the university
 
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Jaxbuck said:
Which also doesn’t work.

Likely Something in the middle will and I don’t think we’ve found it yet.
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I had a professor explain it to me this way. There's two type of Marxists: small m Marxists and capital M Marxists. The capital M group buys into the whole thing: dictatorship of the proletariat, withering away of the state and so on. The small m Marxists believe that Marx was a very astute observer of unfettered industrial capitalism and accurately saw its many contradictions and shortcomings as well as predicting where it would go if left unreformed. They, however, believe that he got the solution completely wrong.
 
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ORD_Buckeye said:
I had a professor explain it to me this way. There's two type of Marxists: small m Marxists and capital M Marxists. The capital M group buys into the whole thing: dictatorship of the proletariat, withering away of the state and so on. The small m Marxists believe that Marx was a very astute observer of unfettered industrial capitalism and accurately saw its many contradictions and shortcomings as well as predicting where it would go if left unreformed. They, however, believe that he got the solution completely wrong.
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Yeah. I can wholeheartedly see that.

There is also the group that poses as a capital M group but really just want power and control.

Notice how many things are evil and wrong that use capital M as their symbol?
 
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DaddyBigBucks said:
It doesn’t

Unless the desire to see “your” team win something meaningful is deemed part of the “return”.

That’s why boosters have always skirted ncaa rules to steer payers to their favorite teams. That is why they now do it above the table by giving to NIL collectives.

The sad part is that some schools in some locales might find that some well healed boosters are now steering all of their “philanthropy” toward the local NIL collective rather than to the university, which means that such people are now NOT boosters according to the NCAA. I dare say some universities might see an impact in giving to the non-athletic portion of the university… you know… the university part of the university
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I doubt it. Athletic donations will drop, but academic fundraising won't be scratched. The guy who wants to buy foosball players is not the same guy who wants to fund medical research or history chairs.
 
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DaddyBigBucks said:
It doesn’t

Unless the desire to see “your” team win something meaningful is deemed part of the “return”.

That’s why boosters have always skirted ncaa rules to steer payers to their favorite teams. That is why they now do it above the table by giving to NIL collectives.

The sad part is that some schools in some locales might find that some well healed boosters are now steering all of their “philanthropy” toward the local NIL collective rather than to the university, which means that such people are now NOT boosters according to the NCAA. I dare say some universities might see an impact in giving to the non-athletic portion of the university… you know… the university part of the university
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I could see people justify the ROI with a local marketing campaign involving a local celebrity (football player)

Could just one guy generate enough revenue to justify a couple hundred grand rev share/endorsement deal? Absolutely.

One business isn't seeing millions and millions of dollars of ROI off it I wouldn't think but I am an absolute neophyte in the ways of social media/influencer ad spend.

The legitimate third party business that wants to pay whatever NIL deal they think is appropriate and being told "no" by this University appointed revue board thing is one of the many ways this attempt at rev share/salary cap/control is going to get challenged in court (and very likely lose in court).

If I own a business the B1G/SEC/deloitte (or whoever) can go get fucked if they think they are telling me who I can/can't do business with and for what amounts.
 
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Barkley's quote here is my whole point about NIL not making sense financially.

"I've given more money to Auburn, legal or illegal, than any athlete in the history of the school. And the notion that I'm going to come up with a couple million dollars every year so that we can be good at basketball and football -- that's the stupidest thing I've ever heard."
 
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Tanner said:
Barkley's quote here is my whole point about NIL not making sense financially.

"I've given more money to Auburn, legal or illegal, than any athlete in the history of the school. And the notion that I'm going to come up with a couple million dollars every year so that we can be good at basketball and football -- that's the stupidest thing I've ever heard."
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Yeah, but somebody‘s attitude can be completely different if they have $90 billion instead of $90 million.
 
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scarletandgame.com

What the Ohio State football program's new NIL budget could be this year

Everyone knows how much the Buckeyes spent last year on NIL, but what might their budget be this season?
scarletandgame.com scarletandgame.com

What the Ohio State football program's new NIL budget could be this year​

Everyone knows how much the Buckeyes spent last year on NIL, but what might their budget be this season?

The Ohio State football team spent around $20 million in NIL money last season. Michigan fans kept making jokes about it being the best team money can buy. While the NIL money certainly helped, it wasn't the sole reason why they ended up winning the national championship.

Ohio State spent money in the right places at the right spots. That is what helped the team come together in a way that allowed them to win their first national title since 2014. Now the Buckeyes have increased their budget because that's the way the sport is headed.

People fail to remember that the Buckeyes didn't even spend the most NIL money last season. Both Texas and Oregon spent more money on their rosters than the Ohio State Buckeyes did. What might their NIL budget be this season, coming off a national title?

What the Ohio State football team's NIL budget might be this season​

The Buckeyes are likely going to increase their spending a bit from last season, despite the fact that the athletic department was severely in debt last year. The NIL funds come via the collectives that have partnerships with the university, so the Buckeyes can up their spending.

Expect Ohio State to spend anywhere from $22-$25 million this year. That includes players for the current roster and recruits for the 2026 class. That is a slight bump up from where they were a year ago, but spending is likely to increase every year until an NIL cap is put in by the NCAA.
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So help me understand this. With one stroke of the pen, all 'outside' NIL efforts are being consolidated in one spot, under the umbrella of tOSU. Since this appears to be separate from educational endeavors, might assume that it's under the Athletic Dept purview? Therefore, the Foundation (have read that Brian S is onboard), will be ceasing its efforts, and a 'new' committee (and support staff etc) will be put together in order to 1) fund raise and supply NIL packages to athletes; 2) administer and deploy the $20 million (from AD funds) to all athletes, regardless of sport or gender (assume Title 9 will apply - which could be tricky). Also the two funding sources will be kept separate for Title 9 purposes. Also believe that NIL funding to be exempt from Title 9, as is voluntary, and non-state/federal revenue sources. Guess same could be said (to a degree) from AD funds, as only Women's BB is a revenue generator (?). Will let more learned folk untangle that one. Thanks in advance for clearing away the fog. Go Bucks! And finally, assume that this department is sending out 1099's to the recipient athletes for income tax purposes. Go Bucks!
 
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