According to the Miami Herald, an area baker named Alethea Hickman was offered heaps of free publicity for designing a cake to be presented to James during his 27th birthday celebration at a Miami nightspot last week. A "sponsorship," and no actual money, was the payoff according to party handler Jared Galbut.
Then the cake, and the communication between Hickman and Galbut, went a bit pear-shaped:
"I don't even know where my cake went," Hickman said. "I was mortified. They had me do it in the middle of the holiday crush and I hired additional people. Someone needs to pay."
Galbut said James' people decided Hickman's work wasn't fit for the king: "It just wasn't what was expected. When LeBron's people saw it, they just didn't want to use it and decided to bring their own cake. I can't tell LeBron James what birthday cake to eat. It's LeBron James, for Christ's sake."
As for how much Galbut would pay Hickman if he were asked, he just said: "That cake couldn't be worth more than $600. It's flour, eggs and water."
No, it's not just "flour, eggs and water," you idiot. It's "workers, hours, wages, delivery, passed-over revenue streams that were let go so as to service James," and also "things that go on and in a cake besides flour, eggs and water."
